60 Minutes
Here is a comparison of 60 Minutes from one week to the next one. The first week, it had local news as a lead-in, and the next, post-game coverage of an NFL Playoff game (which had a 9.7 A18-49 rating.
January 10, 2016 | January 17, 2016 | |
A18-49 |
0.8
|
4.8
|
M18-34 |
0.4
|
3.7
|
W18-34 |
0.4
|
2.5
|
M18-49 |
0.7
|
5.4
|
W18-49 |
0.8
|
4.1
|
Rosewood
Rosewood typically airs before Empire, which skews more towards the W18-34 demographic than any other, and hence has also seen a favorable W18-34 skew. That is, until its spring premiere without Empire pre-tune...
December 2, 2015 | Lead-Out | March 2, 2016 | |
A18-49 |
1.5
|
4.5
|
0.9
|
M18-34 |
0.7
|
3.1
|
0.5
|
W18-34 |
1.5
|
5.0
|
0.7
|
M18-49 |
1.0
|
3.5
|
0.8
|
W18-49 |
1.9
|
5.6
|
1.1
|
Brooklyn 9-9
Brooklyn 9-9 recently moved from the cushy "post-Simpsons post-football", as I like to call it, time slot, to Tuesdays, where it is surrounded by Grandfathered and The Grinder. Take a look at how the numbers changed:
December 13, 2015 | Lead-In | February 23, 2016 | Lead-In | |
A18-49 |
1.7
|
2.4
|
0.9
|
0.8
|
M18-34 |
1.5
|
2.3
|
0.6
|
0.4
|
W18-34 |
1.4
|
1.4
|
0.7
|
0.7
|
M18-49 |
1.9
|
3.0
|
0.9
|
0.6
|
W18-49 |
1.4
|
1.8
|
0.9
|
0.9
|
Between these two dates, Brooklyn 9-9 went from a M18-34 demo 88% of the A18-49 demo, to just 66%. This is partially due to the fact that it lost its more male-skewing Simpsons lead-in and ended
up with Grandfathered as a lead-in, which has a solid W18-34 following.
up with Grandfathered as a lead-in, which has a solid W18-34 following.
Side note: The Simpsons has a younger-skewing M18-34:A18-49 ratio when aired after football than on its own, and Grandfathered has a younger-skewing W18-34:A18-49 ratio when aired after New Girl as opposed to on its own. Those are two more examples of my point.