What’s In Demand: Star Trek and SVU Lead, NCIS: LA and MacGyver Strong, Bob Hearts Abishola Lags Behind

  

Parrot Analytics keeps a tab on audience demand compared to market average on a 30-day rolling basis. If they say a show has a 2.0x audience demand, that means the demand for that show is doing that of all tracked shows, past and present. Below is a table of the audience demand multipliers for all available broadcast shows which aired originals between Monday, January 4 and Sunday, January 10. 


Show

U.S. Audience Demand Multiplier

Nielsen A18-49 Rating (L+SD)

Star Trek: Discovery

35.4

0.15

Law & Order: SVU

26.2

0.65

WWE Friday Night SmackDown

24.3

0.56

Blue Bloods

22.0

0.61

Shark Tank

19.7

0.81

NCIS: LA

16.0

0.67

60 Minutes

13.8

2.11

MacGyver

13.0

0.59

NCIS: NO

12.3

0.51

Hell’s Kitchen

11.3

0.76

America’s Funniest Home Videos

10.8

0.71

Magnum, P.I.

10.7

0.60

Last Man Standing

10.6

0.55

Bull

9.6

0.54

The Rookie

9.6

0.45

The Neighborhood

8.3

0.79

The Bachelor

8.1

1.33

All Rise

6.2

0.54

20/20

5.5

0.62

Dateline NBC (Friday)

5.0

0.42

Sunday Night Football

4.9

7.31

Dateline NBC (Thursday)

4.8

0.27

Bob Hearts Abishola

1.8

0.64

Ellen’s Game of Games (8pm)

1.3

0.67

Ellen’s Game of Games (9pm)

1.3

0.56

The Wall

0.5

0.49

Star Trek: Discovery may have only done a 0.15 in Nielsen’s Adults 18-49 in Live + Same Day, but Parrot Analytics finds the show’s audience demand to be over 35 times that of the average show. If anything, this should be an indicator of how popular Star Trek: Discovery is on CBS All-Access. 

These audience demand multipliers are also good news for aging dramas like Law & Order: SVU, Blue Bloods, and NCIS: LA. All of them are well past their prime in ratings, even relative to league average declines. However, they still have audiences, much of which likely has to do with their heavy presence in syndication. The same can be said for business reality show Shark Tank. 

The vast majority of shows at the bottom of the table are, understandably, news magazines and reality shows. Also, it is unfair to completely hate on Ellen’s Game of Games and The Wall, as both were off the air for much of the 30-day rolling tracking period that determined the numbers in this table. The only thing known for certain about those two shows are they do not have the demand as many other recently-premiered reality/unscripted shows, which is troublesome. One anomaly is Bob Hearts Abishola. The Nielsen Live + Same Day ratings are solid, and the DVR lifts are better than they could be, but it appears there is little interest for it otherwise. In other words, by and large, people are not actively seeking out Bob Hearts Abishola online. 

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