M/W18-34 Demo Ratings for Selected Broadcast Shows

As theorized in my article pertaining to the correlation between ad rates and demo ratings, some shows (a select few) typically (not necessarily always) do better amongst men or women between the ages of 18-34 than in the traditional A18-49. In this case, those numbers may have more weight over
renew/cancel decisions, as well as ad rate decisions, especially because it is a very hard demographic to reach live. For those shows, here are the most recent numbers. This post will be updated as more numbers arrive:

M18-34

Arrow: 0.7
Bob's Burgers: 1.5
Brooklyn 9-9: 1.1
Family Guy: 1.2
The Last Man On Earth: 1.0
The Simpsons: 1.5

W18-34

Empire: 4.5
Jane the Virgin: 0.6
The Originals:
Reign:
Scream Queens: 1.0
The Vampire Diaries:

Source: ShowBuzzDaily

Author : The Ratings Junkie

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