After much wait, here is the first Ad Rates and Ratings article for CBS. I'm still working on the other networks.As mentioned in a previous article, the research, which puts a show's ad rate in direct correlation with its expected rating, helped explain the renewals and cancellations of virtually all the veteran bubble shows (you can read more about it here). Last time, I did not include reality shows in the equation, and I've been debating whether or not I should do so this time around, but decided against it in the end since it went so well last time without it.
First, some important numbers:
2015-16 Expected C3: 1.703
2016-17 Expected C3: 1.477
2015-16 Average Ad Rate: $130,663.909
2016-17 Average Ad Rate: $119,760.826
2015-16 A18-49: 1.4892
2016-17 Expected A18-49: 1.291
This year, I've decided to break down the numbers into both estimated C3 and estimated A18-49, and have presented both below in a table for convenience. Enjoy, and let's see where this gets us!
| Show | C3 | A18-49 |
| The Big Bang Theory |
3.77
|
3.29
|
| Kevin Can Wait |
2.09
|
1.83
|
| Man with a Plan |
1.65
|
1.44
|
| 2 Broke Girls |
1.80
|
1.57
|
| The Odd Couple |
1.41
|
1.24
|
| Scorpion |
1.44
|
1.25
|
| NCIS |
1.99
|
1.74
|
| Bull |
1.77
|
1.55
|
| NCIS: NO |
1.27
|
1.11
|
| Criminal Minds |
1.66
|
1.45
|
| Code Black |
1.35
|
1.18
|
| The Great Indoors |
1.88
|
1.64
|
| Mom |
1.58
|
1.38
|
| Life in Pieces |
1.84
|
1.61
|
| Pure Genius |
1.14
|
1.00
|
| MacGyver |
0.94
|
0.82
|
| Hawaii 5-0 |
1.00
|
0.87
|
| Blue Bloods |
0.97
|
0.85
|
| NCIS: LA |
1.41
|
1.23
|
| Madam Secretary |
1.33
|
1.16
|
| Elementary |
1.02
|
0.89
|