Ratings Analysis: CBS's massive 'Chiefs v. Bills' NFL game (11.37) shed a little less than 4% from the comparative game (11.83) that took place in January 2021 and was the highest-rated broadcast by a longshot. Direct lead-out 'NCIS: Hawai'i' (2.05, +1.64) only retained about 18% of the game but shot up to a series high and outpaced the year-ago 'FBI' (1.98). ABC had a tough time competing with NFL as 'Celebrity Wheel of Fortune' (0.43, -0.19) and 'Supermarket Sweep' (0.36, -0.19) dropped by two-tenths each. 'America's Funniest Home Videos' (0.51, +0.02) actually ticked up at 7 while 'The Rookie' (0.32, -0.08) lost eight-hundredths in the 10PM hour. NBC had football-boosted reruns of 'American Auto' (0.77/0.42), but the NFL power died down by the time animated flick 'The Secret Life of Pets' (0.29) aired. A 10PM encore of 'Dateline' (0.35) was able to build from there. Fox went with repeats of 'The Simpsons' (0.18), 'Bob's Burgers' (0.22), more 'Simpsons' (0.29), 'The Great North' (0.22), more 'Bob's' (0.25), and 'Family Guy' (0.26). 'Legends of the Hidden Temple' (0.05, -0.02) and 'Two Sentence Horror Stories' (0.02, -0.03) suffered noticeable declines on the CW.
Finals Update: 'NFL: Chiefs v. Bills' (+2.6), 'America's Funniest Home Videos' (+0.1), 'Supermarket Sweep' (+0.1), the 7PM repeat of 'American Auto' (+0.1), 'Dateline NBC' (+0.1), and the 9pm rerun of 'Bob's Burgers' (+0.1) adjusted up. 'NCIS: Hawai'i' (-0.1) adjusted down.
(R) = repeat
