SugarCity Season 1 Episode 4: Wrapper Design

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Fred: CEO

Kevin: CFO

Gregory: General Manager

Christina: Director of Marketing & Promotions

Ruthie: Project Manager


FRED, KEVN, GREGORY, CHRISTINA, and RUTHIE are in the boardroom. RUTHIE is about to present her design for the AGRUS wrapper. 


FRED

Alright Ruthie, I’m excited to see what you have in store. 


RUTHIE

Alright, I have a design I really love. 


CHRISTINA

Is it something we’ll really love? 


RUTHIE

How should I know, I’m not you. 


RUTHIE starts a presentation. Everyone sees bright red projected on the presentation screen. 


GREGORY

Whoa, that’s bright. 


RUTHIE

When you see the color red, what do you think of?


GREGORY

Brightness. 


RUTHIE

Seriously? You think of something when you see a color? 


GREGORY

I’m thinking of it now. 


RUTHIE

What if I told you that’s the color of the AGRUS. That’s right, I got the name right. 


CHRISTINA

What else is on the design? 


RUTHIE

What do you mean? 


CHRISTINA

Exactly what I said, surely you have more than just the color red…right? 


RUTHIE

Nope. That’s it. Just a red wrapper. A really, really bright red wrapper. 


CHRISTINA

Can’t you think of something else to put on it? Maybe some squiggly lines? 


RUTHIE

I could put my baby picture on it and we can call it a Baby Ruthie. 


CHRISTINA

No thanks. 


FRED

Ruthie, you must have spent…time thinking of this. 


RUTHIE

It actually didn’t take me long at all.


FRED

Just out of curiosity, do you have any other designs? 


KEVIN

Fred, don’t be wishy-washy. A poor design could cost SugarCity tons of money. Ruthie, we need a better design. 


RUTHIE

I do have one other idea…


RUTHIE shares her other idea on the screen. 


FRED

Whoa! No way! What were you thinking?!


KEVIN

Now THAT’S a money-loser!


RUTHIE

See? That bright red doesn’t look so bad now, does it?


CHRISTINA claps. 


CHRISTINA

Gotta hand it to you Ruthie. Well played. Bright red gets my vote. 


FRED

Bright red it is. This is coming together well. 


GREGORY

I’ll send over the design to the folks at the factory. 


FRED

Alright, good meeting everyone. Christina, next time we meet I want you to present a few ways we can advertise this thing.  

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