Friday TV Ratings 7/30/21: Tokyo Olympics Hit New Low, Burden of Truth Steady in Return, Love Island Down (UPDATED)

Preliminary Analysis: The 'Tokyo Olympics' (2.3) suffered quite a blow on Friday night, dropping by nine-tenths from the rating it managed the day prior. This may still be a winning number for NBC, but the decline does signal a sign of audience fatigue. On Fox, 'WWE Smackdown' (0.5) matched the preliminary rating it garnered seven days ago and was easily the top non-'Olympics' broadcast. CBS's 'Love Island' (0.3) shed a tenth from Thursday's episode but was even with its previous Friday outing. A stable 'Secret Celebrity Renovation' (0.2) and a 'Blue Bloods' rerun (0.2) sandwiched the reality series. Repeats of 'Shark Tank' (0.3) and '20/20' (0.3) were on-par with their week-ago ratings on ABC. The CW's 'Burden of Truth' (0.1) was steady in its season premiere, followed immediately after by a flat edition of 'Dynasty' (0.1). 

Finals Update: 2020 Tokyo Summer Olympics (+0.3), WWE SmackDown (+0.1) and the repeat of 20/20 (+0.1) adjusted up. Dynasty (-0.1) adjusted down.



18-49 Rating/Share

Viewers (mil)


8 PM2020 Tokyo Summer Olympics2.62/1911.73NBC

WWE SmackDown0.57/42.04Fox

Shark Tank (R)0.31/32.21ABC

Secret Celebrity Renovation0.26/22.17CBS

Burden of Truth (P)0.06/10.33The CW
9 PM20/20 (R)0.36/32.48ABC

Love Island0.32/21.54CBS

Dynasty0.04/10.26The CW
10 PMBlue Bloods (R)0.171.69CBS
(P) = premiere
(R) = repeat

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