Thursday TV Ratings 7/22/21: Good Girls Ends with a New Low, Big Brother and Love Island Rise, Holey Moley and When Nature Calls Steady in Timeslot Shifts (UPDATED)


Preliminary Analysis: NBC's 'Good Girls' (0.2/0.3) ended its four-season run with a whimper, falling to a new series low at 9 before slightly rebounding for its final episode at 10. Its 'Making It' lead-in (0.3) was steady with its usual rating in the 8pm hour. 'Big Brother' (0.9) remained the dominant force on CBS, even with its last Thursday outing. 'Love Island' (0.4) was also stable despite retaining less than half of the 'Big Brother' audience. A 10pm 'Bull' repeat (0.2) was last place in its slot when using the Adults 18-49 rating metric but first place in terms of total viewership. On ABC, neither 'Holey Moley' (0.4) nor 'When Nature Calls' (0.3) seemed to benefit from a timeslot swap. 'Moley' held flat in its move back to 8 while 'Nature Calls' was unchanged for its first episode in the 9pm slot. At 10, 'The Hustler' (0.3) lost about half-a-tenth from last week's installment (0.35). Fox's 'Beat Shazam' (0.4) tied its week-ago preliminary rating and was succeeded by a rerun of 'LEGO Masters' (0.3). The CW was on the upswing as both 'Walker' (0.2) and 'The Outpost' (0.1) gained a tenth. 

Finals Update: All shows held their preliminary ratings. 

Time

Show

18-49 Rating/Share

Viewers (Mil)

Network

8 PM

Big Brother

0.92/7

3.87

CBS


Holey Moley

0.44/4

2.77

ABC


Beat Shazam

0.40/3

1.86

Fox


Making It

0.30/2

2.00

NBC


Walker

0.16/1

1.15

The CW

9 PM

Love Island

0.44/3

1.86

CBS


LEGO Masters (R)

0.33

1.13

Fox


When Nature Calls with Helen Mirren

0.29/2

1.90

ABC


Good Girls

0.21/2

1.53

NBC


The Outpost

0.06/1

0.45

The CW

10PM

The Hustler

0.31/2

1.70

ABC


Good Girls (Series Finale)

0.30/2


1.68


NBC


Bull (R)

0.19

1.79

CBS

Key:
(R) = repeat

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