Friday TV Ratings 7/23/21: Olympics Opening Ceremony Down Massively from 2016, WWE SmackDown and Secret Celebrity Renovation Slip (UPDATED)

Preliminary Analysis: The 'Tokyo Olympics Opening Ceremony' (2.3) posted a higher rating than every other program of the night combined. That doesn't exactly mean it had a strong performance though, the ceremony fell a whopping 69% from 2016's opening in the 18-49 demographic (7.5). Even when taking into account the rapid decline in TV viewership, this is clearly an unsettling trend. Fox's 'WWE Smackdown' (0.5) came in at a distant second, dropping two-tenths from last week's outing. On CBS, 'Secret Celebrity Renovation' (0.2) inched down while 'Love Island' (0.3) matched its previous Friday episode. A 10pm repeat of 'Blue Bloods' (0.1) found itself in CW-level territory. ABC's encores of 'Shark Tank' (0.3) and '20/20' (0.3) outperformed CBS's collective average. The season finale of 'Charmed' (0.1) held even on the CW and led into a rising 'Dynasty' (0.1). 

Finals Update: 2020 Tokyo Olympics Opening Ceremony (+0.4) and WWE SmackDown (+0.1) adjusted up.



18-49 Rating/Share

Viewers (mil)


8 PM2020 Tokyo Olympics Opening Ceremony2.68/1911.98NBC

WWE SmackDown0.55/42.14Fox

Shark Tank (R)

Secret Celebrity Renovation0.21/22.25CBS

Charmed (F)0.08/10.43The CW
9 PM20/20 (R)0.31/22.43ABC

Love Island0.28/21.47CBS

Dynasty0.05/10.25The CW
10 PMBlue Bloods (R)0.131.77CBS
(R) = repeat
(F) = finale

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