Friday TV Ratings 7/23/21: Olympics Opening Ceremony Down Massively from 2016, WWE SmackDown and Secret Celebrity Renovation Slip (UPDATED)

Preliminary Analysis: The 'Tokyo Olympics Opening Ceremony' (2.3) posted a higher rating than every other program of the night combined. That doesn't exactly mean it had a strong performance though, the ceremony fell a whopping 69% from 2016's opening in the 18-49 demographic (7.5). Even when taking into account the rapid decline in TV viewership, this is clearly an unsettling trend. Fox's 'WWE Smackdown' (0.5) came in at a distant second, dropping two-tenths from last week's outing. On CBS, 'Secret Celebrity Renovation' (0.2) inched down while 'Love Island' (0.3) matched its previous Friday episode. A 10pm repeat of 'Blue Bloods' (0.1) found itself in CW-level territory. ABC's encores of 'Shark Tank' (0.3) and '20/20' (0.3) outperformed CBS's collective average. The season finale of 'Charmed' (0.1) held even on the CW and led into a rising 'Dynasty' (0.1).

Finals Update: 2020 Tokyo Olympics Opening Ceremony (+0.4) and WWE SmackDown (+0.1) adjusted up.

Time	Show	18-49 Rating/Share	Viewers (mil)	Network
8 PM	2020 Tokyo Olympics Opening Ceremony	2.68/19	11.98	NBC
	WWE SmackDown	0.55/4	2.14	Fox
	Shark Tank (R)	0.30/2	2.35	ABC
	Secret Celebrity Renovation	0.21/2	2.25	CBS
	Charmed (F)	0.08/1	0.43	The CW
9 PM	20/20 (R)	0.31/2	2.43	ABC
	Love Island	0.28/2	1.47	CBS
	Dynasty	0.05/1	0.25	The CW
10 PM	Blue Bloods (R)	0.13	1.77	CBS