Below is a table of audience demand multipliers as reported by Parrot Analytics for Paramount Plus’ original series, Viacom’s streaming service formerly known as CBS All Access. A 1.0 multiplier is the average for all shows past and present, and is updated on a rolling 30-day basis. The numbers seen in this table are as reported on May 10, 2021. Let us know what you think by leaving a reaction and comment!
Show | Genre | U.S. Audience Demand Multiplier | Countries With Audience Demand Higher Than U.S. | Prediction |
Star Trek: Discovery | Drama | 18.0 | 0 | Already Renewed |
Star Trek: Picard | Drama | 15.0 | 0 | Already Renewed |
Star Trek: Lower Decks | Animation | 12.5 | 0 | Already Renewed |
The Good Fight | Drama | 11.9 | 0 | Already Renewed |
Why Women Kill | Comedy | 5.9 | 6 | Already Renewed |
Kamp Koral: SpongeBob’s Under Years | Kids | 2.1 | 0 | Renewal Predicted |
No Activity | Comedy | 0.06 | — | Cancelation Predicted |
Coyote | Drama | Unknown | Unknown | Toss-Up |
Tooning Out The News | Animation | Unknown | Unknown | Toss-Up |
Kamp Koral: SpongeBob’s Under Years
Viacom essentially timed the rebranding to Paramount Plus around SpongeBob, launching with a new feature film as well as a prequel series. When it comes to Parrot Analytics’ data, saying Kemp Koral is a disappointment is an understatement. For reference, SpongeBob SquarePants is at a 65.1 multiplier. Other shows with higher multipliers than Kamp Koral include The Fairly OddParents (8.3), Rugrats (8.2), and iCarly (11.8), all former Nickelodeon shows that are being revived on Paramount Plus.
I’m being lenient on the show for now as there is not much precedent for a launch on Paramount Plus. Additionally, its Nickelodeon premiere was strong and it remains to be seen how the rest of the episodes will fare on the cable network. When it comes down to it, one of Kamp Koral’s main purposes was simply to sell toys. If that’s happening, Viacom is likely content, even though the show remains meme-less.
No ActivityNo Activity returned for another season and did not see any increase in demand from earlier this year. The show moved to animated form this season, possibly as a cost-saving measure. At a certain point, it has to be impossible to justify yet another renewal. A 0.06 multiplier may or may not be that point, but I’m betting it is.