Paramount Plus Renew/Cancel: Renewal Predicted for Rugrats

Below is a table of audience demand multipliers as reported by Parrot Analytics for Paramount Plus’ original series, Viacom’s streaming service. A 1.0 multiplier is the average for all shows past and present, and is updated on a rolling 30-day basis. The numbers seen in this table are as reported on May 26, 2021. Let us know what you think by leaving a reaction and comment!

-An asterisk means one of the co-producers is owned by Viacom, but not CBS/Viacom itself. 

-My best guess for Rugrats’ distribution company would be ViacomCBS Domestic Media Networks. This is the distribution company behind All Grown Up!, Nickelodeon’s 2000s spin-off of Rugrats. 

As this was written a day before the premiere, it is unclear if the Paramount Plus revival of Rugrats will receive a different Parrot Analytics page than the original Nickelodeon series. Regardless, the fact the Nickelodeon series has a 9.3 audience demand multiplier is a good sign for the Paramount Plus revival. In fact, the original series has consistently been higher up on the ‘Nickelodeon’ list than fellow kids program Kamp Koral: SpongeBob’s Under Years leading up to the revival’s premiere. Unless Paramount Plus decides to exit kids animation, Rugrats enters promising. 

I have held off on making a prediction for Coyote, as it remains to be seen exactly how much demand it has. However, taking additional factors into consideration, I now feel confident enough to make a prediction: cancelation. The show has multiple factors going against it. Its six-episode first season was released in early January, and there has barely been a word about it since. It premiered when the service was still named CBS All Access, and I would not be surprised if Viacom thinks moving away from the non-franchise freshman show would help with the Paramount Plus re-branding. Finally, Viacom does not distribute the show; those rights go to Sony Pictures Television. Therefore, Viacom has less of an incentive to renew it as they do for a show they distribute. 

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