Below is a table of the audience demand multipliers for many of CBS’ shows from January 1 through January 30, per Parrot Analytics. A 1.0 audience demand multiplier means the show has the same demand in the United States as the average show, past and present. Shows not included in this table are yet to be reported by Parrot Analytics.
Show | U.S. Audience Demand Multiplier | Countries With Audience Demand Higher Than U.S. |
Star Trek: Discovery | 31.0 | 0 |
Young Sheldon | 21.9 | 0 |
NCIS | 21.5 | 0 |
Blue Bloods | 17.5 | 0 |
NCIS: LA | 15.8 | 0 |
60 Minutes | 14.7 | 0 |
SEAL Team | 14.5 | 0 |
NCIS: NO | 13.4 | 0 |
MacGyver | 12.6 | 1 |
FBI | 12.3 | 0 |
Magnum, P.I. | 10.3 | 1 |
One Day At A Time | 10.3 | 1 |
Mom | 9.9 | 0 |
Bull | 9.5 | 1 |
The Neighborhood | 8.2 | 0 |
The Amazing Race | 8.0 | 0 |
All Rise | 7.4 | 0 |
FBI: Most Wanted | 6.0 | 2 |
The Unicorn | 4.1 | 0 |
Undercover Boss | 3.2 | 0 |
Bob Hearts Abishola | 1.3 | 2 |
Star Trek: Discovery did beyond abysmal in the Nielsen ratings on CBS. That is understandable, given the season aired was originally released on CBS All Access in the 2017-18 TV season. It has extremely high audience demand, but this is a case of a show that has found demand through streaming.
Otherwise, the top of this list is filled with shows in syndication. Young Sheldon has recently entered syndication on Nick At Nite, where it pulls in strong ratings. NCIS, Blue Bloods, and NCIS: LA are all in heavy rotation in syndication.
Just like with ABC, quite a few spots toward the bottom of this list are filled by sitcoms and reality shows. Anomalies include All Rise and, perhaps more concerning, FBI: Most Wanted. Its audience demand multiplier is less than half that of FBI. Compare this to the NCIS spinoffs; NCIS: LA has 73% of the multiplier and NCIS: NO has 62%. It’s not expected of FBI: Most Wanted to match FBI, but it’s arguably still underperforming a bit.
No show reported by Parrot Analytics on CBS comes close to being as low as Bob Hearts Abishola’s audience demand multiplier. At a 1.3, Bob Hearts Abishola is barely outpacing 2019’s ill-fated CBS sitcom Fam. It’s tied with Carol’s Second Act and slightly below Broke, two CBS sitcoms canceled in 2020 after one season. This is a complete contrast with its solid Nielsen ratings. It’s fully possible it’s simply taking advantage of airing after The Neighborhood. The question is if CBS ignores its low audience demand and gives it another season.
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