Sunday TV Ratings 2/7/21: The Equalizer Has Rough Showing, Super Bowl Slides 10% from 2020

Ratings Analysis: With all eyes fixated on the main attraction, CBS's broadcast of 'Super Bowl LV' scored a 26.48 rating in the A18-49 demographic with 91.6 million total viewers. The game was down a noticeable 11% from the previous year's showing (29.9) and over 8 million below in viewership (99.9 million). Considering this is the first time in history where most were not permitted to watch the game live, this small decline still goes down as a major disappointment. After the post-game (15.46) came the dismal series premiere of Queen Latifah drama 'The Equalizer' (5.08). This was close to 40% behind the year-ago 'Masked Singer' premiere (8.1) but not too far behind in total viewers (20.4m vs 23.7m). Retention-wise, 'The Equalizer' only retained 33% of its lead-in while 'Masked Singer' was able to hold close to 45% of its. With such little interest for its heavily-promoted debut, it's hard to imagine this drama will have much success without football assistance. 

As always, the other networks went with repeats against the game, with ABC's lineup of 'AFV' (0.20/0.22) and 'Shark Tank' (0.16/0.21) producing the best numbers of the bunch. NBC had particularly rough showings of 'Weakest Link' (0.10), 'The Wall' (0.13), and especially 'Chicago Med' (0.09). Luckily for them, the 10pm 'Dateline' encore (0.25) rebounded from there, stopping them from reaching unspeakable territory. Fox was also dangerously close to hitting a 0.0 rating with repeats of 'Call Me Kat' (0.09) and 'Bless the Harts' (0.08) in the 7pm hour. 'The Simpsons' (0.15/0.19), 'Bob's Burgers' (0.19), and 'Family Guy' (0.18) were able to build a bit from there. And the CW was deep in 0.0 territory with encores of 'Batwoman' (0.04) and 'Charmed' (0.03).



18-49 Rating/Share

Viewers (mil)


7 PMSuper Bowl LV26.48/8891.63CBS

America's Funniest Home Videos (R)0.20/11.73ABC

Weakest Link (R)0.10/00.82NBC

Call Me Kat (R)0.09/00.47Fox
7:30 PMBless the Harts (R)0.08/00.35Fox
8 PMAmerica's Funniest Home Videos (R)0.22/11.84ABC

The Simpsons (R)0.15/10.45Fox

The Wall (R)0.13/00.84NBC

Batwoman (R)0.04/00.27The CW
8:30 PMThe Simpsons (R)0.19/10.55Fox
9 PMBob's Burgers (R)0.19/10.50Fox

Shark Tank (R)0.16/11.06ABC

Chicago Med (R)0.09/00.78NBC

Charmed (R)0.03/00.21The CW
9:30 PMFamily Guy (R)0.18/10.56Fox
10 PMSuper Bowl Post Game15.46/6451.54CBS

Dateline NBC (R)0.25/11.95NBC

Shark Tank (R)0.21/11.24ABC

The Equalizer (Series Premiere)5.08/3020.40CBS
(R) = repeat

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