The CW Audience Demand: Riverdale and Batwomen Lead A Network Boosted by Streaming

  


Below is a table of the audience demand multipliers for many of FOX’s shows from January 1 through January 30, per Parrot Analytics. A 1.0 audience demand multiplier means the show has the same demand in the United States as the average show, past and present. Shows not included in this table are yet to be reported by Parrot Analytics. 

Show

U.S. Audience Demand Multiplier

Countries With Audience Demand Higher Than U.S.

Riverdale

34.7

0

Batwoman

21.7

0

Legacies

18.3

0

All American

14.3

0

Whose Line Is It Anyway?

12.2

0

The Outpost

11.4

2

Nancy Drew

11.3

0

Tell Me A Story

10.9

0

Charmed

7.8

2

Swamp Thing

7.4

0

Penn & Teller: Fool Us

6.5

2

Pandora

4.6

1

Coroner

3.4

3

Two Sentence Horror Stories

2.1

0

Trickster

0.9

1


Riverdale’s 34.7 multiplier is higher than those of nearly every other show on broadcast television. It’s not something one would expect out of a show that only manages 0.1s in Nielsen’s Live + Same Day Adults 18-49 ratings. Its presence on Netflix is clearly catapulting it to mainstream success. 


No show on The CW has quite the demand of Riverdale, but many are still more than impressive. Legacies had a weak premiere despite airing directly after Walker, yet has an audience demand multiplier higher than most other broadcast shows. Batwoman is also seeing less-than-impressive Live + Same Day ratings, but has an audience demand of nearly 22 times that of the average show, edging out NCIS. 


The best news here for The CW is that its regular programming is doing better than its acquired programming. This leaves the network in a good position for when shows like Riverdale and Batwoman are able to air throughout the whole TV season again. As these audience demand multipliers have indicated, The CW is finding great success on streaming, making the network far more popular than one would expect when looking at the sea of 0.0s and 0.1s in Live + Same Day. 

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