Below is a table of the audience demand multipliers for many of NBC’s shows from January 1 through January 30, per Parrot Analytics. A 1.0 audience demand multiplier means the show has the same demand in the United States as the average show, past and present. Shows not included in this table are yet to be reported by Parrot Analytics.
Show | U.S. Audience Demand Multiplier | Countries With Audience Demand Higher Than U.S. |
Law & Order: SVU | 29.5 | 0 |
The Blacklist | 25.5 | 0 |
The Voice | 23.2 | 0 |
This Is Us | 22.3 | 1 |
Chicago PD | 18.9 | 0 |
Chicago Fire | 15.7 | 3 |
Superstore | 14.0 | 1 |
Zoey’s Extraordinary Playlist | 11.2 | 0 |
Chicago Med | 9.2 | 4 |
Dateline NBC | 4.3 | 0 |
Nurses | 2.6 | 2 |
Sunday Night Football | 2.2 | 0 |
Ellen’s Game of Games | 1.7 | 0 |
The Wall | 0.4 | 1 |
Connecting | 0.2 | 1 |
Topping this list is Dick Wolf’s Law & Order: SVU. On since 1999, SVU has proven to have high audience demand even in its 22nd season. This is likely due in large part to a heavy presence in syndication, as well as potential interest on streaming. Despite its high multiplier, it is not as high as the top show on ABC, CBS, FOX, or The CW. Still, it’s no wonder why the show was given a multi-season renewal despite being behind many other NBC shows in Nielsen’s Live + Same Day ratings. Wolf’s three Chicago series are no match for SVU, but all are impressive to various degrees. It should be no surprise that Chicago PD has the highest audience demand of the three; like with SVU, it is a very prominent force in syndication.
Zoey’s Extraordinary Playlist is certainly proving to be worth more than its Nielsen ratings suggest. So far, Season 2 has improved upon Season 1 in the ratings, likely due to having a better time slot. Its ratings suggest nowhere near the audience demand it has, given Zoey is far too young to be syndicated. Chances are people have discovered it on NBC’s app, Hulu, and/or Peacock.
Superstore being final season-ed with such a high multiplier should make one wonder about the motivations behind not going forward with another season. Perhaps COVID complicated the filming of a show with a large cast, or the network/producers are ready to move on now that the series’ lead has. A third explanation would be they have their hopes up for success with Young Rock and Kenan, two shows that are likely easier to film than Superstore. Also, as solid as a 14.0 multiplier is, it’s nowhere near Brooklyn Nine-Nine’s 28.7. Given the latter hasn’t been on since the 2019-20 TV season, Parrot Analytics hints at an easy decision if forced to renew no more than one of the two veteran sitcoms.
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