
Ad Revenue: Although ad rate is how much money it costs to buy a 30-second spot, ad revenue is how much the network actually makes off of the advertisement.
In the upcoming article, ad rate will be emphasized much more than ad revenue, as it is the factor that I have spent the most time trying to figure out (plus, we have the opportunity to view the exact ad rates when they are publicly released, while ad revenue exact numbers are hiding in the hands of network executives).
There you have it: ad rate and ad revenue presented in their simplest terms. Next up: the mathematics behind my Ad Rate formula, which in turn is adapted from avid ratings follower and occasional TV Ratings Guide commenter Omabin.