Promos Aired During The 2015 Emmy Awards



Tonight, the 67th Primetime Emmy Awards aired on FOX. While plenty happened within the show itself to promote FOX's new and returning series and actors/actresses, it's also worth looking into what series the network decided to promote during the many commercial breaks. Below is a record of the time (PM EST) each promo aired during the night. I do not have the specific duration of each promo, however.

8:21 - Scream Queens
8:21 - Brooklyn Nine-Nine
8:32 - Gotham
8:34 - Scream Queens
8:49 - Grandfathered
8:50 - Minority Report
9:02 - Rosewood
9:21 - Empire
9:23 - Minority Report
9:32 - The Grinder
9:32 - Empire
9:45 - The Grinder
9:48 - American Horror Story: Hotel
10:00 - Fargo
10:00 - Grandfathered
10:13 - Gotham
10:16 - The Last Man on Earth
10:28 - Scream Queens
10:36 - Minority Report
10:36 - Empire
10:50 - Scream Queens

The summarized facts of FOX's promotional decisions:

  • A total of 11 different FOX/FX series were promoted during the event.
  • Of these, 9 are to air on FOX and 2 on FX.
  • 6 new series and 5 returning series were promoted.
  • FOX's returning Fall series that were not promoted during the night include: Bob's Burgers, The Simpsons, Family Guy, Bones, and Sleepy Hollow.
  • Scream Queens received the most promotion with 4 (including the first and final promos); Empire and Minority Report scored 3 spots each; The Grinder, Grandfathered, and Gotham received 2; and the rest aired only 1 each.
What do you think of FOX's promotional strategy for the Emmys? Should they have promoted certain series more or less than they did?

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