Tonight, the 67th Primetime Emmy Awards aired on FOX. While plenty happened within the show itself to promote FOX's new and returning series and actors/actresses, it's also worth looking into what series the network decided to promote during the many commercial breaks. Below is a record of the time (PM EST) each promo aired during the night. I do not have the specific duration of each promo, however.
8:21 - Scream Queens
8:21 - Brooklyn Nine-Nine
8:32 - Gotham
8:34 - Scream Queens
8:49 - Grandfathered
8:50 - Minority Report
9:02 - Rosewood
9:21 - Empire
9:23 - Minority Report
9:32 - The Grinder
9:32 - Empire
9:45 - The Grinder
9:48 - American Horror Story: Hotel
10:00 - Fargo
10:00 - Grandfathered
10:13 - Gotham
10:16 - The Last Man on Earth
10:28 - Scream Queens
10:36 - Minority Report
10:36 - Empire
10:50 - Scream Queens
The summarized facts of FOX's promotional decisions:
- A total of 11 different FOX/FX series were promoted during the event.
- Of these, 9 are to air on FOX and 2 on FX.
- 6 new series and 5 returning series were promoted.
- FOX's returning Fall series that were not promoted during the night include: Bob's Burgers, The Simpsons, Family Guy, Bones, and Sleepy Hollow.
- Scream Queens received the most promotion with 4 (including the first and final promos); Empire and Minority Report scored 3 spots each; The Grinder, Grandfathered, and Gotham received 2; and the rest aired only 1 each.
What do you think of FOX's promotional strategy for the Emmys? Should they have promoted certain series more or less than they did?