Prime Time Cable News Ratings August 24 - August 27: President Trump’s Speech Fails To Match Former Vice President Biden’s In Viewers And The Most-Coveted Demographic



Comparing The Ratings Biden’s Closing Speech To Trump’s Closing Speech
Below is a table showing a breakdown of the ratings of Biden’s closing speech at the DNC and Trump’s closing speech at the RNC by network.


Network
Event
A25-54
A18-49
A18-34
Total Viewers
FNC Democracy 2020: RNC
FOX News
RNC
1.76
1.19
0.69
9.043
America’s Choice 2020 (10pm)
CNN
DNC
1.40
1.02
0.58
5.569
MSNBC Special Coverage
MSNBC
DNC
0.92
0.62
0.33
5.676
America’s Choice 2020 (10pm)
CNN
RNC
0.63
0.50
0.38
2.196
FNC Democracy 2020: DNC Convention
FOX News
DNC
0.54
0.35
0.25
2.968
MSNBC Special Coverage (10:22pm)
MSNBC
RNC
0.32
0.24
0.17
1.828

And here is a table with the totals for all key demos. Keep in mind, the A25-54 demo is most valuable for advertisers on cable news channels.


A25-54
A18-49
A18-34
Total Viewers
Biden Speech
2.86
1.99
1.16
14.213
Trump Speech
2.71
1.93
1.24
13.067

Former Vice President Biden’s speech received over one million more viewers than President Trump’s did across CNN, FOX News, and MSNBC. Additionally, Biden rated higher than Trump in the key A25-54 demo by 0.15 ratings points, and A18-49 by a 0.06. Trump did better than Biden in A18-34 by 0.08. 

The highest-rated program this week in all key demos was Donald Trump’s speech as covered by FOX News. Viewers overwhelmingly chose FOX News as their network of choice for the speech, with the ratings on CNN and MSNBC being significantly lower. This is a stark contrast from last week’s DNC coverage, where FOX News lagged behind. While viewing habits indicate many see CNN as a network ideologically in between FOX News and MSNBC, its ratings trajectory has been more similar to the liberal MSNBC than the conservative FOX News when it comes to DNC and RNC coverage. 

Weekly Rankings

Below is a table of every program on CNN, FOX News, and MSNBC that aired between 7pm and 11pm this week. It also includes overruns from the 10pm hour of RNC coverage, as well as ratings for The Ingraham Angle, which typically airs at 10pm but has been pushed to a later hour instead. 


Network
Day
A25-54
A18-49
A18-34
Total Viewers
FNC Democracy 2020: RNC
FOX News
Thursday
1.76
1.19
0.69
9.043
FNC Democracy 2020: RNC
FOX News
Tuesday
1.35
0.94
0.53
7.899
Hannity
FOX News
Thursday
1.33
0.90
0.56
7.785
FNC Democracy 2020: RNC
FOX News
Monday
1.30
0.89
0.54
7.063
Hannity
FOX News
Monday
1.19
0.81
0.49
6.838
Hannity
FOX News
Tuesday
1.18
0.77
0.53
7.687
FNC Democracy 2020: RNC
FOX News
Wednesday
1.14
0.80
0.38
6.973
Hannity
FOX News
Wednesday
1.14
0.74
0.40
7.088
Tucker Carlson Tonight
FOX News
Thursday
1.05
0.72
0.46
6.266
Tucker Carlson Tonight
FOX News
Tuesday
0.95
0.65
0.38
6.098
Tucker Carlson Tonight
FOX News
Monday
0.93
0.63
0.37
5.719
The Ingraham Angle (11pm)
FOX News
Monday
0.92
0.61
0.38
4.820
Tucker Carlson Tonight
FOX News
Wednesday
0.91
0.60
0.31
5.850
The Ingraham Angle (11:16pm)
FOX News
Tuesday
0.87
0.57
0.27
4.616
The Ingraham Angle (11:52pm)
FOX News
Thursday
0.79
0.50
0.24
4.043
The Ingraham Angle (11:25pm)
FOX News
Wednesday
0.67
0.44
0.19
3.849
America’s Choice 2020 (10pm)
CNN
Thursday
0.63
0.50
0.38
2.196
America’s Choice 2020 (9pm)
CNN
Monday
0.55
0.41
0.26
2.281
America’s Choice 2020 (10pm)
CNN
Tuesday
0.51
0.39
0.31
2.134
America’s Choice 2020 (9pm)
CNN
Tuesday
0.50
0.37
0.30
2.124
America’s Choice 2020 (10pm)
CNN
Monday
0.50
0.36
0.25
2.023
The Story
FOX News
Monday
0.49
0.32
0.16
3.201
The Story
FOX News
Thursday
0.49
0.31
0.15
3.224
America’s Choice 2020 (8:30pm)
CNN
Monday
0.46
0.34
0.16
2.067
America’s Choice 2020 (8:30pm)
CNN
Tuesday
0.45
0.33
0.25
1.815
The Story
FOX News
Wednesday
0.45
0.27
0.10
3.107
America’s Choice 2020 (9pm)
CNN
Thursday
0.43
0.35
0.27
1.758
The Story
FOX News
Tuesday
0.43
0.29
0.13
3.038
America’s Choice 2020 (10pm)
CNN
Wednesday
0.40
0.29
0.18
1.525
America’s Choice 2020 (8pm)
CNN
Tuesday
0.37
0.24
0.14
1.562
America’s Choice 2020 (8:30pm)
CNN
Thursday
0.36
0.28
0.21
1.551
America’s Choice 2020 (9pm)
CNN
Wednesday
0.36
0.25
0.14
1.512
America’s Choice 2020 (8pm)
CNN
Monday
0.36
0.24
0.11
1.593
America’s Choice 2020 (8pm)
CNN
Thursday
0.34
0.24
0.14
1.399
America’s Choice 2020 (8pm)
CNN
Wednesday
0.34
0.24
0.13
1.472
Erin Burnett OutFront
CNN
Monday
0.34
0.24
0.12
1.438
MSNBC Special Coverage (10:22pm)
MSNBC
Thursday
0.32
0.24
0.17
1.828
Erin Burnett OutFront
CNN
Thursday
0.32
0.20
0.09
1.371
MSNBC Special Coverage
MSNBC
Tuesday
0.31
0.22
0.08
1.729
Erin Burnett OutFront
CNN
Wednesday
0.31
0.20
0.10
1.444
MSNBC Special Coverage (9pm)
MSNBC
Thursday
0.30
0.22
0.14
1.769
America’s Choice 2020 (8:32pm)
CNN
Wednesday
0.29
0.21
0.12
1.301
Erin Burnett OutFront
CNN
Tuesday
0.29
0.18
0.10
1.212
MSNBC Special Coverage
MSNBC
Monday
0.28
0.20
0.09
1.675
The ReidOut (7:34pm)
MSNBC
Wednesday
0.28
0.19
0.15
1.922
The ReidOut (7:34pm)
MSNBC
Thursday
0.28
0.17
0.12
1.863
MSNBC Special Coverage
MSNBC
Wednesday
0.27
0.19
0.12
1.499
The ReidOut
MSNBC
Tuesday
0.25
0.15
0.07
1.681
The ReidOut
MSNBC
Monday
0.15
1.795

FOX News completely dominated this week with coverage of the RNC. Already the cable channel of choice for many conservatives, viewers showed up in droves in comparison to CNN and MSNBC, which fell behind. There was little interest in RNC coverage from MSNBC viewers. Ratings were typically above those of All In with Chris Hayes and Last Word with Lawrence O’Donnell, but not by much. In fact, its coverage dropped or stayed steady in all demos on Wednesday from The ReidOut, which airs in the less-desirable 7pm hour. 

In its later hour, The Ingraham Angle’s ratings were by and large dependent on when the airing started. While it likely saw a bit of a boost from Trump’s speech on Thursday, Wednesday’s 11:25pm start time seemed to alienate some viewers. 

In non-RNC news, the calls to fire Tucker Carlson across social media did not seem to hurt its ratings. There were sizable rises in all key demos from the Wednesday airing of his show to the Thursday airing, which was the highest-rated episode of Tucker Carlson Tonight all summer. Much of this likely had to do with the RNC, so the real test will come next week. 

Leave a comment below to share your thoughts on these ratings!

Share this

Related Posts

Previous
Next Post »