Friday TV Ratings 8/28/20: Love Island and 20/20 Down, Being Reuben Rises (UPDATED)

Once again, Friday night was won by Fox with WWE Smackdown. The wrestling series again remained at 0.6, continuing its rebound after hitting some ugly numbers earlier in the summer.

Fox's closest competition came from NBC. A repeat of America's Got Talent, relocated from Sundays, rose from last week's 0.3. At 10, a Dateline NBC encore was steady at 0.4.

CBS had an original Love Island, down a tenth to 0.3 and tying its Tuesday rating. The show had some outright horrendous retention in total viewers, but it held onto 100% of its MacGyver repeat lead-in in the 18-49 demo, which I guess is impressive in a way. At 10, the Blue Bloods repeat deserves some massive kudos for airing after the worst lead-in imaginable for it and still managing to draw the night's biggest audience.

ABC had a Shark Tank repeat at 0.4, steady with last week. At 9, 20/20 had a bizarrely abysmal night with just a 0.2, pushing ABC to last place among the big four.

The CW's Masters of Illusion was steady at the typical CW 0.1. At 9, Being Reuben managed to grow slightly to 0.1, breaking a streak of 0.0s. Don't worry, though. It's still the worst-performing show in the history of broadcast television.

Finals Update: Being Reuben (-0.1) and repeats of America's Got Talent (-0.1) and Dateline NBC (-0.1) adjusted down.

18-49 Rating/Share
Viewers (mil)
8 PMWWE Smackdown0.6/42.14Fox

Shark Tank (R)0.4/32.71ABC

America's Got Talent (R)0.3/31.99NBC

MacGyver (R)0.3/22.85CBS

Masters of Illusion0.1/10.67The CW
8:30 PMMasters of Illusion (R)0.1/10.60The CW
9 PMLove Island0.3/21.47CBS


Being Reuben0.1/10.30The CW
9:30 PMBeing Reuben0.0/00.20The CW
10 PMDateline NBC (R)0.3/32.18NBC

Blue Bloods (R)0.3/22.91CBS

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