Friday TV Ratings 8/7/20: Being Reuben Premieres as Lowest-Rated Broadcast Launch Ever, WWE SmackDown Stays on Top (UPDATED)

Preliminary Analysis: The dreadful 0.0 rating has been popping up more often in recent months on the CW network, with drama encores typically being the ones garnering it. But the 1-hour series premiere of reality series 'Being Reuben' (0.0/0.0) proved that the putrid result is not just limited to repeat broadcasts anymore. Chronicling internet sensation Reuben de Maid's rise to fame, the doucseries bombed out the gate and fell behind a repeat of 'Masters of Illusion' (0.1) that came before it. Earlier in the night, an original 'Masters of Illusion' (0.1) held even. Given that 'Taskmaster' was recently pulled off the schedule for garnering a 0.1 rating, it'll be interesting to see if the CW will leave 'Reuben' to air out its entire episode order. 

There was little movement on the other four networks with 'WWE Smackdown' (0.5) once more crushing the competition on Fox. ABC's 'Shark Tank' (0.4) and '20/20' (0.3) encores were close behind and relatively on-par with NBC's repeats of 'The Wall' (0.3) and 'Dateline' (0.4). CBS had a stable 'The Greatest #AtHome Videos' (0.4) and repeats of 'Magnum PI' (0.3) and 'Blue Bloods' (0.3).

Finals Update: All shows held their preliminary ratings.
18-49 Rating/Share
Viewers (mil)
8 PMWWE Smackdown0.5/41.96Fox

The Greatest #AtHome Videos0.4/33.71CBS

Shark Tank (R)0.4/42.67ABC

The Wall (R)0.3/22.19NBC

Masters of Illusion0.1/10.53The CW
8:30 PMMasters of Illusion (R)0.1/10.45The CW
9 PMDateline NBC (R)0.4/33.16NBC

20/20 (R)0.3/21.98ABC

Magnum PI (R)0.3/33.23CBS

Being Reuben (Series Premiere)0.0/00.24The CW
9:30 PMBeing Reuben0.0/00.20The CW
10 PMBlue Bloods (R)0.3/33.71CBS

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