Thursday TV Ratings 2/3/22: Winter Olympics Drops Two-Thirds from Opening Night of 2018, Celebrity Big Brother Collapses, Soul of a Nation Specials Bomb (Final Ratings)


Ratings Analysis: Though night one of NBC's '2022 Winter Olympics' coverage (1.24) more than doubled every other program that aired during the 8-11PM block, it opened leagues below where it began in 2018 (3.7). This was nearly 70% behind that rating from four years prior and demonstrates that the staying power of this towering event may be waning. Fox decided to air originals opposite the 'Olympics', with 'Joe Millionaire: For Richer or Poorer' (0.32, -0.01) inching down and freshman sitcom 'Pivoting' (0.20, -0.02) slipping to a new low. Sandwiched in-between, struggling 'Call Me Kat' (0.32, +0.06) somehow rose to its highest rating for a Thursday-night episode in 2022. While a 0.32 is nothing to write home about, 'Kat' appears a tiny bit healthier than it was a few weeks ago. Airing behind reruns of 'Young Sheldon' (0.52) and 'Ghosts' (0.48), CBS's 'Celebrity Big Brother' (0.49, -0.29) plunged from Wednesday's return and was followed by an encore of 'Bull' (0.21). ABC got little mileage out of a pair of 'Soul of a Nation' specials (0.29/0.21) and even less out of a repeat of 'Promised Land' (0.10). The CW barely scraped by with reruns of 'Walker' (0.08) and 'Legacies' (0.06).



18-49 Rating/Share

Viewers (mil)


8 PM2022 Winter Olympics1.24/107.39NBC

Young Sheldon (R)0.52/44.86CBS

Joe Millionaire: For Richer or Poorer0.32/21.68Fox

Soul of a Nation: Scream Queens Rising0.29/22.34ABC

Walker (R)0.08/10.56The CW
8:30 PMGhosts (R)0.48/44.22CBS
9 PMCelebrity Big Brother0.49/42.66CBS

Call Me Kat

Soul of a Nation: X/onerated0.21/21.76ABC

Legacies (R)0.06/00.30The CW
9:30 PMPivoting0.20/21.21Fox
10 PMBull (R)0.21/22.23CBS

Promised Land (R)0.10/11.07ABC
(R) = repeat

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