SugarCity Season 1 Episode 8: Advertising Results

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Fred: CEO

Kevin: CFO

Gregory: General Manager

Christina: Director of Marketing & Promotions

Ruthie: Project Manager


FRED, KEVIN, GREGORY, CHRISTINA, and RUTHIE are all in a SugarCity boardroom. 


FRED

Christina, the results are in. 


CHRISTINA

I know that, I told you the results. 


FRED

So the ad backfired. Now what?


CHRISTINA

You’re CEO. 


KEVIN

Somebody get me up to speed. How exactly did it backfire? $1 backfire or $100 million backfire? 


FRED

Pretty much everyone found it insensitive about something. 


GREGORY

I didn’t. 


FRED

None of us did. 


CHRISTINA

Networks are issuing apologies for showing the ad. I mean, that’s going a little too far don’t you think? 


FRED

Not when it’s offended basically every already-oppressed community? 


GREGORY

It did? I for one thought white men would love it. 


RUTHIE

Oh no Gregory, you’re gonna want to take that comment back before I write it into my tell-all book. 


GREGORY

What tell-all book? 


RUTHIE

I’ve always dreamed of writing one. So maybe someday. 


CHRISTINA

On the bright side, curiosity for the AGRUS Bar is through the roof. People hate the ad, but they can’t help themselves from trying out the candy themselves!


FRED

That’s great news! See, I knew this would work. 


CHRISTINA

They hate the bar. 92% say they wouldn’t consider buying one again. 


RUTHIE 

But they liked the packaging, right? 


CHRISTINA

Oddly, yes. Good job Ruthie. 


RUTHIE

Now maybe if you let me take over all OTHER aspects of this rollout, this wouldn’t have happened!


CHRISTINA

The Baby Ruthie would be a massive lawsuit waiting to happen, we’ve been over that. 


FRED

Alright, so my first product as CEO didn’t work. Big deal. We’ll get ‘em next time. 


GREGORY

Wait a minute—


FRED

What is it? 


GREGORY

While you all were babbling on, I was looking at my phone. Turns out, some people have claimed that cancel culture has come for the AGRUS Bar. 


FRED

Huh? 


GREGORY

More people are going to try out the bar now!


CHRISTINA

How do you cancel something that never even really happened? 


GREGORY

I don’t know but let’s take a win where we can get one!


FRED

Speaking of taking a win where we can get one; elections are coming up. We’re going to endorse the group of people who helped make me CEO and make this into a non-toxic workplace. 


RUTHIE

This is non-toxic? 


FRED

Well it’s not as bad as Albert. 


RUTHIE

It’s not?


FRED

I haven’t been arrested yet. 


RUTHIE

Fair enough. 


FRED

I’m pretty sure they’re all, like, super popular, so endorsing them will make our brand look way better!


KEVIN

Maybe there’s a glimmer of hope here after all. 


FRED

Maybe. Good meeting. I’m gonna work on my endorsement now. 


CHRISTINA

Okay. 


FRED

You guys don’t need to be here for that. 


CHRISTINA, RUTHIE, GREGORY, and KEVIN all leave. 

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