Paul from Sprint Given Pilot Order as NBC Rebrands Advertising Strategy

NBC’s CEO Robert Greenblatt recently told the prese that he was aware people do not like to watch commercials and that they needed to be more watchable ( Since then, NBC has gone further and decided to imcorporate commercials directly into shows.

One example of such is the pilot order of a yet-to-be-named comedy starring Paul from Sprint. It is set to follow the real-life events of Paul as he transitioms from a spokesperson for Verizon to Sprint, while trying to cover up the fact that he is personally a Cricket Wireless user. It is likely that should the pilot be passed on, he will be written into Superstore.

Additionally, a spin-off of the DirecTV commercial featuring a guy walking into a glass door is close to a pilot order. No details yet on what the premise of the pilot is.

Finally, in perhaps the most lucrative of deals, Amazon is teaming up with This Is Us to heavily integrate their voice assistant Alexa into the hit family drama. Every character will ask Alexa something once per episode, and then remark how they can’t believe how cheap and fast it is to buy with Amazon Prime.

What do you think of this news? Let us know in the comments below!

And happy April Fools Day! Hopefully we didn’t scare you too much.

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