Premiere Thursday TV Ratings 9/23/21: Law & Order: SVU Rises from Finale as Organized Crime Holds Steady, The Masked Singer Dips Below 1.0 for the First Time, Alter Ego Bombs in Night Two (UPDATED)

Ratings Analysis: Though it seemed like its momentum had tapered off last spring, NBC's 'Law & Order: SVU' (0.79) got off to a phenomenal start for its 23rd season. This rating went above the last 5 episodes from the prior season and was a full two-tenths higher that the season 22 opener (0.59). At 10, 'Law & Order: Organized Crime' (0.60) appeared a bit more sluggish than its veteran counterpart. 'Crime' could only match its series low and was an entire ratings point lower than its breakout season one debut. On Fox, 'The Masked Singer' (0.97) fell below a 1.0 for the first time in its run while 'Alter Ego' (0.44) crashed after a relatively respectable launch (0.65). ABC wrapped up the remaining summer shows left, with 'Holey Moley' (0.38) garnering its usual rating and 'The Hustler' (0.30/0.28) rising by a tenth for its two-hour closer. CBS's 'Big Brother' (0.81) inched down and led into a low-rated Kenny Rogers special (0.30). A 'Bull' rerun (0.16) lost nearly 50% of that audience from there. 'Coroner' (0.08) and 'The Outpost' (0.05) were even on the CW.

Finals Update: 'The Masked Singer' (+0.1) and the repeat of 'Bull' (+0.1) adjusted up.



18-49 Rating/Share

Viewers (mil)


8 PMThe Masked Singer0.97/74.65Fox

Big Brother 0.81/63.64CBS

Law & Order: SVU (P)0.79/65.57NBC

Holey Moley (F)0.38/32.49ABC

Coroner0.08/00.63The CW
9 PMAlter Ego0.44/32.33Fox

Kenny Rogers: All in for The Gambler0.30/22.97CBS

The Hustler0.30/21.85ABC

The Outpost0.05/00.35The CW
10 PMLaw & Order: Organized Crime (P)0.60/54.18NBC

The Hustler (F)0.28/21.66ABC

Bull (R)0.16/12.11CBS
(P) = premiere
(R) = repeat
(F) = finale

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