Premiere Thursday TV Ratings 9/23/21: Law & Order: SVU Rises from Finale as Organized Crime Holds Steady, The Masked Singer Dips Below 1.0 for the First Time, Alter Ego Bombs in Night Two (UPDATED)

Ratings Analysis: Though it seemed like its momentum had tapered off last spring, NBC's 'Law & Order: SVU' (0.79) got off to a phenomenal start for its 23rd season. This rating went above the last 5 episodes from the prior season and was a full two-tenths higher that the season 22 opener (0.59). At 10, 'Law & Order: Organized Crime' (0.60) appeared a bit more sluggish than its veteran counterpart. 'Crime' could only match its series low and was an entire ratings point lower than its breakout season one debut. On Fox, 'The Masked Singer' (0.97) fell below a 1.0 for the first time in its run while 'Alter Ego' (0.44) crashed after a relatively respectable launch (0.65). ABC wrapped up the remaining summer shows left, with 'Holey Moley' (0.38) garnering its usual rating and 'The Hustler' (0.30/0.28) rising by a tenth for its two-hour closer. CBS's 'Big Brother' (0.81) inched down and led into a low-rated Kenny Rogers special (0.30). A 'Bull' rerun (0.16) lost nearly 50% of that audience from there. 'Coroner' (0.08) and 'The Outpost' (0.05) were even on the CW.

Finals Update: 'The Masked Singer' (+0.1) and the repeat of 'Bull' (+0.1) adjusted up.

Time	Show	18-49 Rating/Share	Viewers (mil)	Network
8 PM	The Masked Singer	0.97/7	4.65	Fox
	Big Brother	0.81/6	3.64	CBS
	Law & Order: SVU (P)	0.79/6	5.57	NBC
	Holey Moley (F)	0.38/3	2.49	ABC
	Coroner	0.08/0	0.63	The CW
9 PM	Alter Ego	0.44/3	2.33	Fox
	Kenny Rogers: All in for The Gambler	0.30/2	2.97	CBS
	The Hustler	0.30/2	1.85	ABC
	The Outpost	0.05/0	0.35	The CW
10 PM	Law & Order: Organized Crime (P)	0.60/5	4.18	NBC
	The Hustler (F)	0.28/2	1.66	ABC
	Bull (R)	0.16/1	2.11	CBS