SugarCity Season 2 Episode 1: SOKE Bar

 

FRED, KEVIN, GREGORY, CHRISTINA, and RUTHIE reconvene in SugarCity’s corporate office’s executive boardroom. 


FRED

Thanks everyone for coming. As CEO of SugarCity, it is of my upmost priority to keep our company thriving. 


KEVIN

And as CFO of SugarCity, I will remind you that our company most certainly is not thriving. 


CHRISTINA

Yeah, sales of the AGRUS Bar are plateauing no matter what I try to do to market it.    


GREGORY

Have you tried marketing it to chocolate enthusiasts?


CHRISTINA

We’ve been doing that this whole time genius, that’s our base!


FRED

Okay everyone. So as you know, we’re entering a tough time in the calendar. Last Christmas and Valentine’s Day are long gone and the next ones are still several months away. We had a solid sales bump for Easter but that’s over now, and barely makes up for all the people who give up candy for 40 days before Easter for some reason I’ll never understand. Now, it’s the worst season of all: diet season. People desperately trying to lose weight for summer. No candy-related holidays in sight until Halloween. All we can bank on from now until then are summer birthdays. We need ideas. 


GREGORY

I got it! Diet AGRUS.


FRED

Diet AGRUS?


GREGORY

Yeah. It’s the AGRUS Bar, but with zero calories.


FRED

I like it! But unfortunately, we don’t have access to the chemicals needed to make diet chocolate. 


CHRISTINA

How about chocolate, but with milk that doesn’t come from cows?


RUTHIE

Yes, because everyone wants strawberry milk chocolate. 


CHRISTINA

You do realize that’s just a flavor of milk made for kids, right? You can’t actually milk a strawberry. 


KEVIN

You can’t?


CHRISTINA

You can milk an oat though!


RUTHIE

We are NOT doing oat milk chocolate. 


CHRISTINA

Just an idea. 


KEVIN

Yeah, we’re not doing that. We don’t have any oats in our factory and it would be way too expensive to start now on something that might fail. 


FRED

Come on guys, we need an idea that can help SugarCity not completely implode over the summer. 


RUTHIE

Well if you’re so concerned about sales over the summer, why don’t we make a candy bar marketed for summer?


After a pause:


CHRISTINA

You know that’s not such a terrible idea. It’s very easy to market things with a summer spin. 


KEVIN

What about a bar that makes you feel hydrated? Something water-y. 


RUTHIE

I like it. We can call it the SOKE Bar. S-o-k-e. It’s fun to spell things wrong. 


FRED

So just…chocolate but with water?


RUTHIE

Pretty much. 


KEVIN

Keeps costs down too, you use less cocoa.


FRED

That’s what I like to hear! Let’s do it. 


GREGORY

I’ll tell the factory workers!


FRED

Good job everyone. If we do this right, the SOKE Bar is going to be the chocolate bar of the summer from here on out. Meeting convened. 


CHRISTINA

You mean adjourned?


FRED

Um…yeah, I guess. 


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