Written Championing the Return of Detroit by Bridger Cunningham.
Millennials are often blamed for the degradation of standards, practices, social graces and manners. Not only have they mastered the successful art of dodging needless commercials which seem to bloat hours of programming, but they have also managed to chip and erode a longstanding industry. Thanks to their proud standards and showing the corporations they could do without their inflated prices, Millennials are causing harm to cable companies. Millennial defiance is causing revenues for said cable companies to drop, and also an increasing trend of older generations cutting the cord and dodging a plethora of commercials.
The one day a year, however, all WANT to see commercials is on Superbowl Sunday. That is the day advertisers unleash their greatest artistry and craft appealing commercials which are almost at a higher priority than the game at hand. Marketers and advertisers innovate visually and in pacing, producing their best results to display this one day a year. They can take a cheap brand of beer and make it look appealing as a rare vintage brew vs. its actual taste of toilet water in a can. Advertisers can also successfully overpower people's trendy fad of losing weight by reminding them how good fattening junk food tastes. That is the power of persuasion by well-crafted commercials.
2012 gave the common plethora of Superbowl commercials -- junk food, beer, humor, automobiles, tax services, more beer, etc... However, TVRG is displaying the commercials viewers voted as the best of 2012. Interestingly, no beer commercials made the cut. A few food items were peppered in like a welcome snack, but the meat of the list went to automobile providers. The grandest display of all went to Clint Eastwood, who gave a lengthy, well-spoken monologue about the troubles of Detroit and how the auto industry is down but not gone. This masterpiece likely did not receive as much airtime as the Doritos pooch burying a nuisance kitty, but it demonstrated the artistry everyone tunes in for yearly. Cruise through the video and enjoy a view of 2012 via its Superbowl masterpieces, as advertisers paid $3.5M per 30 seconds to deliver the American viewers this year their artistic achievements.
