Freeform Gets a New Logo and Tagline


According to Deadline, Freeform has changed its logo, and with it, comes a new tagline.

There are two f's to signal Freeform, and the channel abandons the "Become With Us" Becomer identity by changing the tagline to "A Little Forward".

Fun fact: the last channel to use the word Forward in a tagline was MSNBC, when the tagline was briefly "Lean Forward".

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