For the sixth straight season, CBS’s As the World Turns was the highest-rated soap. It also hit a series-high 15.4 household rating that season.
CBS also saw strong ratings in the 12 pm - 1pm hour, with each soap building from the previous one in the ratings. A half hour lended to the local affiliates separated Guiding Light and As the World Turns. Later on in the day, The Edge of Night led into their lowest-rated soap, The Secret Storm. All six were ultimately renewed.
ABC made a point to not air their sole soap, General Hospital, against any of CBS’s six. It first aired at 1 pm, while the other networks were airing local programming, before moving to the mid-afternoon. That move pit it against NBC’s midseason entry, Another World.
One new soap, NBC’s Another World, premiered in the 1963-64 season. It was the bottom-ranked soap of the season, but came in just a tad lower than NBC’s other soap, The Doctors. Between The Doctors and Another World, NBC was by far the lowest-rated network when it came to soaps. Both still went on to get renewed, and ended up lasting much longer than these ratings indicate they might.
Enjoy this entry and want to see how the other seasons ranked? Follow this link for dozens of other seasons profiled: http://www.tvratingsguide.com/2017/12/tvrg-ratings-library-daytime-soaps.html
Source -- https://en.wikipedia.org/wiki/List_of_U.S._daytime_soap_opera_ratings