Showing posts with label gotham renew/cancel. Show all posts
Showing posts with label gotham renew/cancel. Show all posts

FOX Renew/Cancel: Predictions for Gotham, The Last Man On Earth, Lucifer, and More

The Ratings Junkie Sunday, May 06, 2018

Welcome to another edition of FOX Renew/Cancel. In this edition, every show that is yet to have its fate announced will be given a write-up as to the reasoning behind the prediction. Last season, every FOX Renew/Cancel announcement made on or before upfronts was a correct prediction for The TV Ratings Guide, and shortly we'll find out if that will be repeated or not.

To make correct predictions, the reported ad rates of each show were compared to the ratings of each show. You can read more into this methodology by looking at the FOX Renew/Cancel by clicking here. This season, I've decided to add unscripted shows into the equation; however, with or without them, predictions do not change.

Shows in the table are listed least safe to most safe on the renewal side, and most safe to least safe on the cancelation side. So, if a show is at the bottom of the Leans Renewal category, it means I am less confident it will be renewed than the others. On the other hand, the show at the top of the Leans Cancelation category will be the one I am least confident in the cancelation prediction.

Be sure to let me know what you think of the predictions in the comments below, and leave your own too!

While this is not officially the final predictions of the season, it very well could be, depending on how shows perform in the next few days.

Certain Cancelation/Ending
Likely Cancelation
Leans Cancelation
Leans Renewal
Likely Renewal
Certain Renewal 
Renewed
New Girl (Ending)
The X-Files
Gotham
LA to Vegas
Lethal Weapon
Family Guy
The Simpsons
The Exorcist
Ghosted
The Mick
Lucifer
Brooklyn Nine-Nine
Bob's Burgers
The Orville



The Last Man On Earth


The Gifted






9-1-1






Empire






The Resident






Star

Overview
FOX is currently averaging a nice round 1.00 in Live + Same Day, Adult 18-49 ratings. For the sake of it, the median rating is a 0.98. Here is how each prediction's write-up will begin:

Current: The percentage of FOX's average a show is currently averaging.
Target: The percentage of FOX's average ad rate that a show has for its ad rate.

I've found success in using this to predict renew/cancels of over-performing freshmen shows, as well as in mediocre-rated veteran shows. If a show is underperforming, the network likely needs to decide if the ratings would be sustainable under a lower ad rate, as underperforming shows lead to dreaded make goods.

While AdAge and Variety both report ad rates, I find Variety's to be more useful give they have reported more shows than AdAge.

Bob's Burgers
Current (Average): 109
Current (Median): 111
Target: 67

Bob's Burgers has a theatrical movie release coming in 2020, and ratings higher this season than they were last season. The show still has leftover episodes that will be able to bring it into next season, the question is if and when the network will order another production cycle. We might not hear about that before upfronts.

Prediction: Certain Renewal

The Simpsons
Current (Average): 151
Current (Median): 155
Target: 107

Renewed

Ghosted
Current (Average): 117
Current (Median): 119
Target: 97

Ghosted is a really odd case, where the ratings weren't that bad, yet FOX mysteriously took it off the schedule and still has not said if/when it will return to air the rest of the season 1 episodes. This is an oddity for the ad rates/ratings thing, as it likely would be underperforming it if had to air in the spring with a lower lead-in. If this show is renewed, I might be kicking myself a bit.

Prediction: Likely Cancelation

Family Guy
Current (Average): 117
Current (Median): 119
Target: 113

Family Guy has had a solid season. It is over-performing and has done a nice job holding down the 9pm hour on Sundays for FOX. It shouldn't have much to worry about, though like Bob's Burgers, we might not be hearing a decision on upfronts. Maybe it'll come silently in a press release for another show. Wouldn't be the first time.

Prediction: Certain Renewal

The Last Man On Earth
Current (Average): 79
Current (Median): 81
Target: 73

Not everyone is optimistic on The Last Man On Earth's chances. Will Forte, the creative force behind the show as well as a lead cast member, was often actively telling people last season the show was on the bubble, but has not done so this season. It also is Sunday's lowest-rated show. Despite having great trends through most of the fall and doing solid when it got to air under the football halo in January for the first time ever, it's cooled down a little bit this spring. That being said, I really don't think it's doing *that* bad, and FOX has loved the show for so long that I think they'll give it a chance to have a proper ending, primarily for future streaming watchers. Plus, by the looks of it, it isn't causing make goods.

Prediction: Leans Renewal

Lucifer
Current (Average): 83
Current (Median): 85
Target: 93

This is a tough one. FOX will likely have to decide if Lucifer is still financially feasible for them at a decently lower ad rate. That could be a tough sell given they do not own the show, and therefore will not make any potential syndication money off of it. That being said, an 83 isn't that bad and could fit in well on Fridays; it would certainly be an improvement upon The Exorcist. This one is up to Warner Brothers to lower the licensing fees, which is something I think they'll do given it seemingly does well with streaming numbers. I can see why this show could get canceled.

Prediction: Leans Renewal

Lethal Weapon
Current (Average): 99
Current (Median): 101
Target: 110

Reportedly, there are behind-the-scenes troubles with Lethal Weapon, with a lead cast member being unhealthily distracting. Also, it has had something of a rough spring ratings-wise. A renewal would likely lead to lower ad revenue, and like with Lucifer, FOX does not own the show. Unlike Lucifer, it doesn't seem to have outstanding streaming numbers. Also unlike Lucifer, being part of a movie franchise and being a procedural could prove to be a good sell in syndication, giving Warner Brothers more of a reason to lower the licensing fees. Could it come down to choosing one of Lethal Weapon and Lucifer? Very possible, and both make solid cases for renewal and something of a case for cancelation. Lethal Weapon's L+SD ratings are higher, though, so I'm giving it increased chances.

Prediction: Likely Renewal

The Mick
Current (Average): 73
Current (Median): 74
Target: 84

FOX gave The Mick a huge push when it first premiered, giving it a high-profile Sunday premiere and another episode that aired under the football halo. While at first it looked promising on Tuesdays, it soon settled at low ratings, around 0.6-0.7 in A18-49. By the end of the season, it was shoved to 9:30pm in favor of LA to Vegas. It rates in the same vicinity of Brooklyn Nine-Nine, which has had a strong spring and may push out The Mick. While certainly a creative show, it didn't seem to connect with a wide audience. Maybe FXX will take note if it gets canceled.

Prediction: Leans Cancelation

Brooklyn Nine-Nine
Current (Average): 73
Current (Median): 74
Target: 78

Brooklyn Nine-Nine had a pretty terrible first half of the season ratings-wise, and is so lucky FOX ordered a full season. They don't own it and the syndication deal NBCUniversal is getting for it only covers 100 episodes, which it is past. While it looked like a goner, the move back to Sunday really put some new life in it, and it's almost performing on par to what advertisers paid for at this point. This is another situation where if canceled, I'll be very mad at myself.

Prediction: Likely Renewal

Empire
Current (Average): 186
Current (Median): 191
Target: 259

Underperforming, but still huge.

Renewed

Star
Current (Average): 132
Current (Median): 136
Target: 127

There's really no case for a cancelation here, unless something major is going on behind the scenes. This show has everything going for it.

Prediction: Certain Renewal
UPDATE: Renewed

Gotham
Current (Average): 78
Current (Median): 80
Target: 80

Gotham is the true definition of a bubble show. The ratings are OK, but not great, and advertisers are more or less getting what they paid for. But FOX doesn't own the show, and we already have Lucifer and Lethal Weapon for OK-rated unowned shows. It could barely get a 0.6 A18-49 these last couple weeks, and with constant year-to-year declines, doesn't have much potential for growth. If renewed, it'll probably be Friday spackle and be a sad sight to watch. My guess is Warner Brothers will push for Lucifer over it.

Prediction: Leans Cancelation

The Orville
Current (Average): 124
Current (Median): 128
Target: 74

Advertisers definitely did not expect that football boost for those first two weeks. Even without the football halo, though, it did a solid job on Thursdays in the fall.

Renewed

The Exorcist
Current (Average): 41
Current (Median): 42
Target: 44

Despite low ratings in its first season, The Exorcist was renewed, and the comparison to the ad rates told me that. This time around, ratings are even lower, and I just can't see how FOX justifies another go-around, especially when they have shows like Lucifer just itching to take the time slot.

Prediction: Certain Cancelation

9-1-1
Current (Average): 164
Current (Median): 168
Target: 92

Renewed

The X-Files
Current (Average): 97
Current (Median): 99
Target: 148

The X-Files was a huge disappointment this season given how well it did last time, and one of the stars has expressed disinterest at continuing, at least for next season. I don't expect to hear a decision on it this week, but I'm also not too high on its chances.

Prediction: Likely Cancelation (Ended?)

LA to Vegas
Current (Average): 73
Current (Median): 74
Target: 90

LA to Vegas is the type of show that I think could thrive on Sundays, but it has not received that chance yet. A renewal really depends on how much FOX likes the show or not; I can't see it returning unless it gets a time slot upgrade. The ad rate/rating comparison has proved more or less useless with freshmen shows that were underperforming, and they can easily make LA to Vegas cheaper by having more scenes on the plane. Having said this, it decreased two tenths to a 0.5 A18-49 rating for its finale, so is there even any interest? I'm thinking they give it a pity renewal and a small order.

Prediction: Leans Renewal

The Resident
Current (Average): 104
Current (Median): 106
Target: 82

The Resident has done well on Mondays this season, doing better than Lucifer and likely as good if not better as The Gifted would have been doing this time of year. It deserves a renewal according to its ratings.

Prediction: Certain Renewal
UPDATE: Renewed (click on 'Renewed' to be redirected to renewal announcement article)

The Gifted
Current (Average): 101
Current (Median): 103
Target: 112

It's really tough to pinpoint how a new show will do, and it seems like The Gifted did slightly worse than advertisers were expecting. Still, above-average ratings are nothing to fret.

Renewed


FOX Renew/Cancel Watch: A New Methodology on This Halloween

The Ratings Junkie Saturday, October 29, 2016



What Are Those Numbers Doing in the Table?

The numbers in the table are my way of integrating the ad rates into my Renew/Cancel predictions. As you've seen in a previous post, this season my ad rates and ratings correlation research will be presented in terms of relative ratings percentages to make the math simpler and the position of the show easier to track. I found this correlation to be pertinent to the fates of the low-to-mediocre-rated veteran shows last season (meaning shows that were in at least their 3rd season; sorry Mysteries of Laura), so while the data is also presented for younger shows, it won't be as pertinent. Also, extraneous factors such as syndication potential may outweigh first-run ratings for the better.

So when you look at The Last Man On Earth, which right now leans a renewal, you see a (73/71) in brackets. This means that The Last Man On Earth is currently at 73% of FOX's scripted average this season, and its "target" in a direct correlation between ad rates and ratings says it would need at least a 71% of the scripted average in order to be renewed. We'll see if the outcome is as pleasant as last season, but last season the formula correctly predicted Bones' and Sleepy Hollow's renewals, two predictions that I did not make.

Thanks to the new setup of Renew/Cancel Watch, each and every show will get a prediction explanation this time. Let's begin!

Why Are Empire, Lethal Weapon, The Simpsons, Family Guy, and Gotham Certain to be Treated to Another Season?

Let's start with The Simpsons and Family Guy. Not only are they clearing their targets, but both are ratings hits for FOX. Plus, Family Guy probably already has leftover episodes and The Simpsons just doesn't get canceled. Lethal Weapon is by far FOX's top-rated freshmen show, and has even shown that it can stand on its own without the Empire halo, better than Rosewood did at least. Speaking of which, even though Empire currently isn't meeting its target, it's the #1 show on all of broadcast TV. It didn't have a sophomore crash, and even in its third season it is yet to flame out, so unless the writing gets really bad or some major actors randomly quit, this one should be in for the long haul. Finally, there's Gotham, which although is a 3rd season show that is not hitting its target, and most likely won't hit its target by the end of the season either, it will have 3 full seasons under its belt, and since it's still up there as a top-tier drama for FOX, Warner Brothers should have no problem making syndication $$ off of this show.

Why Are Brooklyn Nine-Nine and Lucifer Likely to be Treated to Another Season?

Brooklyn Nine-Nine is oh-so-close to hitting its target, and since FOX doesn't even own the marginally-rated show, most signs would point to a cancellation. However, it does have strong syndication potential, with TBS buying the first five seasons for syndication, contingent on a fifth-season renewal. It wouldn't surprise me if FOX doesn't have it on its schedule next season, but I'm very willing to bet that it will see a fifth season somewhere. If not FOX, then maybe TBS, Hulu, or even SeeSo (a comedy streaming service owned by NBC Universal).

Lucifer holds almost all of Gotham's audience, if it doesn't hold on to all of it or even grow from it, and as we see is at a solid 82% of FOX's scripted average. This is another example of "doesn't hit the target, but ratings are good anyways". Looking at the numbers, FOX has bigger problems than canceling a show at more than 80% of their average.

Why Do Son of Zorn, The Last Man On Earth, Pitch, and The Exorcist Lean Treated to Another Season?

OK, so Son of Zorn's average right now may be frontloaded and football-inflated, and it may not have the best of retention, but at 114% of FOX's scripted average and a product of Lord Miller Productions, plus being on brand for them, I don't think it's dead just yet. If its average takes a plummet, or if its later-episode average ends up being super-low, then I'll change my mind, but for now its chances are looking decent. Not good, but decent.

The Last Man On Earth, at a 71% target, is just barely getting by right now. I imagine it still gets that streaming boost it got in its first season that helped it tremendously, and if there's one thing I learned from Bones, Sleepy Hollow, Nashville, and Castle, it's not to distrust the correlation. That could change after this season, but right now I'll let the numbers do the talking.

Though I did say that the correlation between ad rates and ratings doesn't really apply to freshmen series because they are no more than educated guesses, but what Pitch and The Exorcist have going for them is that advertisers are getting what they paid for: not that much, but they bought ad time on the cheap. The Exorcist may end up being axed thanks to an incredibly low ad rate that will almost certainly have to be raised next season to keep it financially viable (assuming it is already), but I think the ratings rises, the limited episode orders, and the fact that it airs on a Friday on FOX are all in its favor. I'll keep a very close eye on Pitch, especially considering airing amidst the World Series didn't help it at all, but for now I'm being optimistic. It may come down to how the midseason dramas perform, and there are a lot of them.

Why Do Rosewood and...New Girl? Lean Tricked to a Cancelation?

Looking at the numbers, Rosewood is *barely* doing better than The Exorcist...and it airs on a Thursday, after having been nurtured the entirety of last season. FOX isn't too known for canceling shows after two full seasons, but I think this could be another Touch situation: a show that did pretty decently had pretty poor retention out of its massive lead-in in its first season but didn't drop too much when its lead-in wasn't new, but dropped 67% y2y once moved away and to a tougher time slot (Fridays). Granted, Rosewood isn't down as much as Touch, but it is down 57%, and I think it'll be lucky if it ends up down less than 50% y2y. It doesn't do particularly better in the younger demographics and isn't heavily DVR'd, and unlike Pitch, which I think has a niche enough audience that it could end up being a Friday staple if it gets another go-around, Rosewood is simply too weak a show and didn't benefit from being nurtured in its first season.

New Girl is probably one of the more surprising predictions in this edition's table, but I'll explain: it's an older show now, and the ad rate and rating correlation probably applies to it now more than ever, being deep into its veteran years and a very middling performer, if that. It didn't take long at all for it to go fractional, and I would argue that it's underperforming a bit this season. Its ad rate may be boosted a bit by a relatively young skew, and it's still doing a solid 84% league average rating in A18-34, so it's not totally out and could move up to leans a renewal, but once again, the numbers will do the talking for me, and I simply think it may be too far below its target to be renewed. Plus, it no longer has much lead-in power and based on the shows they have now and the ones in development, they appear to be headed more after the male demographic in their comedy department.

Why Is Scream Queens Likely to be Tricked to a Cancelation?

Last season, I get it. It had great C3 boosts, people streamed it, it got a ton of social media buzz...but at least last season its L+SD ratings were mediocre enough. It still gets that young skew, which could work out in its favor, but even then, that A18-34 demo rating being at 72%, albeit a huge jump from the 50% of the league average in A18-49, is still very paltry, with it still being nearly a flop in 18-34. And total viewers don't really matter, but I do think we should just stop and recognize the fact that it's currently averaging 25% of the league average in total viewers. 25%. Which isn't totally bad, that's 6th place on The CW. (sarcasm detector on high)

What do you think of these predictions and the methodology? Let me know in the comments below, and be sure to share this article with your fellow ratings friends!