The Season 2 premiere of Elsbeth doubled its linear viewership when 7-day multi-platform viewing is taken into account, with CBS reporting nearly 10 million viewers. Elsbeth narrowed a 1.8 million viewer gap from fellow Thursday night series Georgie & Mandy’s First Marriage to roughly 600,000 viewers. The new sitcom added about four million viewers to its total. While modest compared to the other shows in this table, it’s much stronger than multi-cams have historically performed in multi-platform viewing for CBS.
The biggest winners are Matlock and Tracker, which both premiered in the Sundays at 8 pm time slot and reached over 15 million viewers in MP+7. Matlock’s jump was larger, as the series premiere received over half a million fewer viewers than the Season 2 premiere of Tracker when only linear viewing is accounted.
CBS has not yet revealed multi-platform viewership totals for their other series, but have provided tidbits for the series premieres of NCIS: Origins and Poppa’s House. The latest NCIS spinoff’s series premiere saw a 53% jump in 7-day streaming viewership from that of NCIS: Hawai’i’s third and final season premiere. Poppa’s House is up 169% in 3-day streaming viewership from the fifth and final season premiere of its time slot’s previous occupant, Bob Hearts Abishola. For what it’s worth, the latter performed poorly in multi-platform viewing and is not something one would want to emulate.