Sunday TV Ratings 9/10/23: The Masked Singer Special Mediocre, Blowout Cowboys/Giants Game Leads, NFL Boosts Big Brother (UPDATED)

Ratings Analysis: With help from 'NFL Overrun' (4.33) and 'The OT' (1.87), the season 10 kickoff of 'The Masked Singer' (0.87) was propelled to a rating higher than all previous 2023 episodes. This is a good bit lower than what 'The Simpsons' normally puts up in this time slot, but 'Singer' also had a smaller 'OT' lead-in than 'Simpsons' usually does. 'The Masked Singer' was followed by reruns of 'Bob's Burgers' (0.25) and 'Family Guy' (0.16). CBS used their 'NFL Overrun' (6.17) to boost '60 Minutes' (1.37) past the 1.0 threshold. At 8:30, 'Big Brother' (0.82, +0.27) absorbed just enough of that indirect football help needed to climb to a new season high. Repeats of 'Fire Country' (0.24/0.18) followed 'Brother'. On NBC, 'Football Night in America' (1.61) led into a massive 'Cowboys v. Giants' NFL game (6.32) that crossed the 20 million mark in total viewership. ABC had reruns of 'America's Funniest Home Videos' (0.22/0.27/0.24) all night long. The CW aired the season premiere of 'The Chosen' (0.04) and an encore of 'World's Funniest Animals' (0.03).

Finals Update: 'NFL Overrun' on CBS (+2.1), 'NFL Overrun' on Fox (+2.2), 'NFL: Cowboys v. Giants' (+1.4), 'The OT' (+0.4), and 'The Masked Singer: Season 10 Kickoff' (+0.3) adjusted up. '60 Minutes' (-0.6), the 9:30 PM repeat of 'Fire Country' (-0.1), and 'Football Night In America' (-1.0) adjusted down.



18-49 Rating

18-49 Share

Viewers (mil)


7 PMNFL Overrun6.174821.35CBS

NFL Overrun4.333416.27Fox

Football Night in America1.61135.92NBC

America's Funniest Home Videos (R)0.2222.62ABC
7:30 PMThe OT1.87156.86Fox

60 Minutes1.37118.36CBS
8 PMThe Masked Singer: Season 10 Kickoff0.8773.14Fox

America's Funniest Home Videos (R)0.2722.42ABC

The Chosen (P)0.0400.42The CW
8:30 PMNFL: Cowboys v. Giants6.325120.18NBC

Big Brother0.8263.74CBS
9 PMBob's Burgers (R)0.2520.92Fox

America's Funniest Home Videos (R)0.2422.11ABC
9:30 PMFire Country (R)0.2421.53CBS

Family Guy (R)0.1610.73Fox

World's Funniest Animals (R)0.0300.26The CW
10 PMAmerica's Funniest Home Videos (R)0.1511.56ABC
10:30 PMFire Country (R)0.1821.47CBS
(P) = premiere
(R) = repeat 

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