Jess's Take: FOX’s Friday Renaissance

Welcome to a new installment of Jess's Take, where I give my take on what is happening in television. This week, I have plenty to say about what is going on in the TV world, because it was Premiere Week for all the networks. For the most part, the networks were experiencing new lows and previous lows, with the exception of NBC.

On Friday, the game changed. In the Friday ratings report, Last Man Standing premiered to a 1.8 and The Cool Kids premiered to a 1.5 in the key adults 18-49 demographic. This has not been seen in years on FOX Friday. Now FOX has a chance to crack #2 this season with a high rated comedy block. Obviously, something happened.

Here is a plausible explanation:

1. Promotion
Sure there may be cases of which promotion backfired this week, but on FOX, cross promoting between the many different 21st Century FOX networks, including FOX News. And the angle in which it was promoted worked.

Any more plausible explanations? Let me know in the comments below!

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