Saturday TV Ratings 2/14/26: Winter Olympics Slightly Up in Demo as Viewership Erosion Continues, Because of Cupid on Hallmark Decent, Women’s and Men’s College Basketball Games on ABC and ESPN Tie for Second [+ Analysis]

On Saturday night, NBC's broadcast of the Winter Olympics (1.25, +0.04) grew slightly, leading the way once more. In other sports news, ABC's women's college basketball broadcast (0.31) was more than two times higher than men's college basketball on Fox (0.13). On CBS, 48 Hours (0.08, -0.05) plummeted. The CW had a shockingly strong NASCAR broadcast (0.21). Key: (R) = repeat. 

Time

Show

18-49 Rating

18-49 Share

Viewers (mil)

Network

8 PM2026 Milan-Cortina Winter Olympics1.25178.01NBC

NASCAR O'Reilly Auto Parts Series0.2131.46CW

College Gameday0.1831.20ABC

Men's College Basketball: VA v. OH St.0.1320.85Fox

FBI (R)0.1111.83CBS
8:30 PMWomen's College Basketball: SC v. LSU0.3141.75ABC

Scrabble (R)0.0610.51CW
9 PMBoston Blue (R)0.0711.58CBS

Trivial Pursuit (R)0.0410.39CW
10 PM48 Hours0.0812.15CBS

Cable Highlights:

Show

Network

18-49 Viewers

Viewers (mil.)

2026 Milan-Cortina Winter Olympics USA0.643.02
Men's College Basketball 6:30 PMESPN0.311.47
Men's College Basketball 9 PMESPN0.210.96
AEW: CollisionTNT0.100.56
Men's College Basketball 9 PMESPN20.060.28
My View with Lara TrumpFox News0.061.50
Because of CupidHallmark0.061.30
Have I Got News For YouCNN0.050.82
The WeekendMSNOW0.030.53

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