Kevin: CFO
Gregory: General Manager
Christina: Director of Marketing & Promotions
Ruthie: Project Manager
OPEN: Boardroom at SugarCity headquarters.
FRED
We need ideas, and fast. Start of a new year. New year, new us.
GREGORY
Actually I’d say it’s the same us.
FRED
New CEO though. Albert’s gone, I’m in, and we need a product that’ll get people buying SugarCity’s candy. Ideas?
RUTHIE
I already said my idea.
FRED
Ruthie, I know you’ve been with us longer than anyone else, but seniority does not mean we can just go full steam ahead on Baby Ruthies.
RUTHIE
Why not?
FRED
Lawsuits.
RUTHIE
Lawyer up.
FRED
We’d lose. We’d get crushed, actually.
KEVIN
Oh! I have a good one! The Gross Profit Bar!
FRED
Uh…explain?
KEVIN
People value transparency. We’re making this for profits, so why not just tell them?
FRED
I don’t think we should make candy with the word gross in it. Plus, then we’re limiting the market to stressed out CFOs.
KEVIN
Fine, The Net Profit Bar works too I guess.
FRED
Eh…
KEVIN
Revenue Bar?
FRED
Does this even have to have the word bar in it? Come on guys, let’s think big.
RUTHIE
What’s your big idea?
FRED
I wanted to ask the room first.
RUTHIE
So what’s your idea?
FRED
SUGAR.
RUTHIE
That’s it? SUGAR?
FRED
It’s an acronym. Super Under Ground Amazing Rad.
GREGORY
Super? Are you kidding me?
CHRISTINA
As the Director of Marketing & Promotions, can I get a word in? Actually, why am I asking it, I’m gonna get a word in. Let’s mix up SUGAR and make it an anagram. Then people will wonder what exactly it is and try it out of curiosity.
FRED
I like where you’re going with this. Just, uh…
CHRISTINA
An anagram is when you mix up the letters of the word to make up a new word.
GREGORY
Let’s try it.
KEVIN
I got GUARS.
RUTHIE
I also got GAURS. G-a-u-r-s.
KEVIN
Mine’s g-u-a-r-s.
CHRISTINA
Those are both out, we can’t have something that’s hard to pronounce or spell.
GREGORY
Only one left that I can find is AGRUS.
FRED
What do we think? AGRUS?
CHRISTINA
I like it.
KEVIN
Me too.
GREGORY
I suggested it so so do I.
RUTHIE
Baby Ruthie for me.
FRED
ARGUS it is. Should we focus group it?
CHRISTINA
Of course we’re gonna focus group it, what do you think this is?
FRED
Just asking. Let’s plan on starting that up soon. In the mean time, go enjoy your weekend.