Friday TV Ratings 3/28/25: World Figure Skating Championships Rise from 2024, March Madness Also Rises, RuPaul’s Drag Race Drops [+ Analysis]

Ratings Analysis: A 0.15 rating was all that NBC's airing of the World Figure Skating Championships could manage, but that still served as a 25% improvement on last year's broadcast (0.12). On CBS, coverage of March Madness (1.59/1.85) was up noticeably from Thursday (1.37/1.60). ABC's reruns of Shark Tank (0.17) and 20/20 (0.21) trumped Fox's UFL broadcast (0.15) in the key demo. Penn & Teller (0.07, +0.03) and Masters of Illusion (0.05, +0.01) were on the rise on the CW. Key: (R) = repeat.

Time	Show	18-49 Rating	18-49 Share	Viewers (mil)	Network
8 PM	2025 NCAA Men's Basketball Tournament: Ole Miss v. MI St.	1.59	25	6.71	CBS
	Shark Tank (R)	0.17	2	2.27	ABC
	2025 World Figure Skating Championships: Women's Free Skate	0.15	2	1.73	NBC
	UFL: St. Louis v. Houston	0.15	2	0.69	Fox
	Penn & Teller: Fool Us	0.07	1	0.68	CW
9 PM	20/20 (R)	0.21	3	2.61	ABC
	Masters of Illusion	0.05	1	0.40	CW
9:30 PM	2025 NCAA Men's Basketball Tournament: MI v. Auburn	1.85	26	7.34	CBS

Cable:

Show	Network	18-49 Viewers	Viewers (mil.)
2025 NCAA Men's Basketball Tournament: KY v. TN	TBS	0.60	2.88
WWE SmackDown	USA	0.40	1.35
2025 NCAA Women's Basketball Tournament: LSU v. NC St.	ESPN	0.27	1.41
Jesse Watters Primetime	Fox News	0.22	3.19
RuPaul's Drag Race	MTV	0.17	0.53
Gutfeld!	Fox News	0.15	2.81
2025 NCAA Men's Basketball Tournament: KY v. TN	TruTV	0.15	0.69
Hannity	Fox News	0.14	2.45
On Patrol: Live	Reelz	0.11	0.53
The Rachel Maddow Show	MSNBC	0.09	1.89
Untucked	MTV	0.08	0.24
NewsNight	CNN	0.05	0.45
Last Word with Lawrence O'Donnell	MSNBC	0.05	1.03
All In with Chris Hayes	MSNBC	0.05	0.92
Anderson Cooper 360	CNN	0.05	0.47
The Source with Kaitlan Collins	CNN	0.04	0.39
Real Time with Bill Maher	HBO	0.04	0.56
NBA: Suns v. Timberwolves	NBA	0.04	0.14