Thursday TV Ratings 7/22/21: Good Girls Ends with a New Low, Big Brother and Love Island Rise, Holey Moley and When Nature Calls Steady in Timeslot Shifts (UPDATED)

Preliminary Analysis: NBC's 'Good Girls' (0.2/0.3) ended its four-season run with a whimper, falling to a new series low at 9 before slightly rebounding for its final episode at 10. Its 'Making It' lead-in (0.3) was steady with its usual rating in the 8pm hour. 'Big Brother' (0.9) remained the dominant force on CBS, even with its last Thursday outing. 'Love Island' (0.4) was also stable despite retaining less than half of the 'Big Brother' audience. A 10pm 'Bull' repeat (0.2) was last place in its slot when using the Adults 18-49 rating metric but first place in terms of total viewership. On ABC, neither 'Holey Moley' (0.4) nor 'When Nature Calls' (0.3) seemed to benefit from a timeslot swap. 'Moley' held flat in its move back to 8 while 'Nature Calls' was unchanged for its first episode in the 9pm slot. At 10, 'The Hustler' (0.3) lost about half-a-tenth from last week's installment (0.35). Fox's 'Beat Shazam' (0.4) tied its week-ago preliminary rating and was succeeded by a rerun of 'LEGO Masters' (0.3). The CW was on the upswing as both 'Walker' (0.2) and 'The Outpost' (0.1) gained a tenth. 

Finals Update: All shows held their preliminary ratings. 

Thursday TV Ratings 7/15/21: Big Brother and Good Girls Hold Steady, Love Island Rises, Holey Moley Hits New Low (UPDATED)

Preliminary Analysis: CBS enjoyed an easy win as Big Brother' (0.8) held even with Wednesday's episode and 'Love Island' (0.4) actually rose by a tenth after being frozen at a 0.3 rating for days. A repeat of 'Bull' (0.2) sliced that audience in half at 10. On ABC, 'When Nature Calls' (0.3) and 'The Hustler' (0.3) were steady following a two-week break. 'Holey Moley' (0.3) wasn't quite as lucky, inching down to its lowest rating yet. 'Making It' (0.3), 'Good Girls' (0.3), and an encore of 'SVU' (0.2) all tied their week-ago telecasts on NBC. Fox's 'Beat Shazam' (0.4) was flat and outdid all offerings on CBS and ABC. A repeat of 'LEGO Masters' (0.3) occupied the 9pm slot. The season four debut of 'The Outpost' (0.0) completely tanked on the CW but was essentially on-par with its usual performance. 'Walker' (0.1) shed a tenth at 8. 

Finals Update: 'Big Brother' (+0.1), 'Beat Shazam' (+0.1), 'Holey Moley' (+0.1), and 'The Hustler' (+0.1) adjusted up.

Thursday TV Ratings 7/8/21: Love Island Slips, NBA Finals Rise, Good Girls and Making It Steady (UPDATED)

Preliminary Analysis: It was a particularly promising night for basketball ratings as game 2 of the 'NBA Finals' (2.2) rose two-tenths from Tuesday's first game (2.0). When stacked up against 2020's second game, this was a whopping six-tenths higher than that one's preliminary 1.6 rating. Earlier in the night, ABC's 'Jimmy Kimmel Live! Game Night' (1.2) and 'NBA Countdown' (1.1) were unchanged from two days ago. Fox had a stable edition of 'Beat Shazam' (0.4) and an encore of 'LEGO Masters' (0.3). NBC was steady across the board with 'Making It' (0.3), 'Good Girls' (0.3), and a repeat of 'SVU' (0.2). CBS's 'Love Island' (0.3) was a tenth behind Wednesday's premiere and surrounded by reruns of 'Young Sheldon' (0.4), 'United States of Al' (0.3), and 'Bull' (0.2). The CW had an hour of 'World's Funniest Animals' encores (0.1/0.1) and a tepid '90210' special (0.1). 

Finals Update: NBA Finals Game 2 (+0.9) and Love Island (+0.1) adjusted up. Jimmy Kimmel Live! Game Night (-0.6) and NBA Countdown (-0.2) adjusted down.

Thursday TV Ratings 7/1/21: Good Girls Steady After Cancellation, When Nature Calls and Holey Moley Sink, Beat Shazam Leads Abysmal Night (UPDATED)

Preliminary Analysis: It was a dismal start to July, with Fox's 'Beat Shazam' (0.4) topping the night despite being on the lower-end of its usual delivery. A repeat of 'LEGO Masters' (0.2) retained half that audience in the 9pm hour. Matters were even more dire on ABC as 'When Nature Calls' (0.3) crashed for episode two, losing two-tenths from its already tepid premiere. 'Holey Moley' (0.3) also lost two-tenths at 9, but 'The Hustler' (0.3) only gave back one in the 10pm slot. NBC's 'Making It' (0.3) inched down from its week-ago return while recently-canceled 'Good Girls' (0.3) held steady. A repeat of 'SVU' (0.2) capped off the night for the peacock network. CBS was finally done with airing originals and went with an entire evening of encores (0.3/0.2/0.2/0.2/0.2). The CW had its own set of reruns with 'Walker' (0.1) and 'World's Funniest Animals' (0.1/0.1).

Finals Update: Holly Moley (+0.1) and repeats of United States of Al (+0.1) and Mom (+0.1) adjusted up.

NBC 2020-21 Renew/Cancel Wrap-Up: Thoughts on Good Girls, Manifest, Zoey’s Playlist, Debris and More

After what feels like an eternity, NBC has finally made renewal decisions on all of its scripted originals from the 2020-21 TV season. Read on to see my thoughts on their decisions and the state of NBC as a whole.