Saturday TV Ratings 8/12/23: Baking It Rises for Finale Amid NFL Preseason Preemptions, Ms. Marvel Down for Finale, MLB Leads (UPDATED)

Ratings Analysis: Peacock original 'Baking It' (0.13, +0.02) picked up two-hundredths for its NBC finale and was followed by a rerun of 'America's Got Talent' (0.15). Disney+ series 'Ms. Marvel' (0.15/0.11/0.09) was up a good bit for its 8 p.m. episode on ABC but dropped down to a new low by the time the 10 p.m. finale aired. On CBS, encores of 'NCIS: Hawai'i' (0.09) and 'Blue Bloods' (0.09) were put to shame by the 10 o'clock repeat of '48 Hours' (0.17). Fox took the top spot in the Adults 18-49 demographic with 'MLB: Regional Coverage' (0.40). 'Great Chocolate Showdown' (0.05, +0.02) picked up two-hundredths on the CW. This comes one week after it debuted with a 0.03 rating. 'Recipe For Disaster' grew by the same amount as 'Chocolate' for both the 9 p.m. episode (0.04, +0.02) and the 9:30 p.m. (0.04, +0.02) one. 

Finals Update: 'Baking It' (-0.2) adjusted down.

Saturday TV Ratings 8/5/23: Ms. Marvel Weak in Broadcast Debut, Great Chocolate Showdown Hits New Low in Premiere, Women’s World Cup Coverage Leads (UPDATED)

Ratings Analysis: The broadcast debut of Disney+ series 'Ms. Marvel' (0.11/0.11/0.10) did not reel in many eyeballs on ABC, but that comes as no surprise since the program has been available to stream for well over a year. NBC's own streaming transplant 'Baking It' (0.11, -0.01) slipped by a hundredth and was yet again put to shame by the 9 p.m. rerun of 'America's Got Talent' (0.16). CBS had reruns of 'Fire Country' (0.12) and '48 Hours' (0.12/0.16). Fox's broadcast of the 'FIFA Women's World Cup' (0.35) easily topped the night in the Adults 18-49 demographic. The game built significantly on the rerun of 'MasterChef' (0.09) that aired in the 8 p.m. hour. 'Great Chocolate Showdown' (0.03) and 'Recipe For Disaster' (0.02) had abysmal starts on the CW.

Finals Update: The 10 PM repeat of '48 Hours' (+0.1) adjusted up. 'FIFA Women’s World Cup Live' (-0.1) and the repeat of 'MasterChef' (-0.1) adjusted down.

Saturday TV Ratings 7/29/23: Solid UFC 291 Prelims Take Second to Rising MLB, Greatest Geek Year Ever Steady for Finale (UPDATED)

Ratings Analysis: 'MLB: Regional Coverage' (0.48, +0.17) enjoyed a pretty healthy surge on Fox and predictably topped the night. ABC's broadcast of 'UFC 291: Prelims' (0.34) came surprisingly close to 'MLB' but settled for a second-place finish in the Adults 18-49 demographic. 'UFC' led into a meager rerun of 'The Prank Panel' (0.09). On NBC, 'Baking It' (0.12, 0.00) held steady and led into another encore of 'America's Got Talent' (0.13). CBS reran 'NCIS' (0.09) and '48 Hours' (0.11/0.14). 'Greatest Geek Year Ever: 1982' (0.04, 0.00) was stable on finale night but lost to the repeats of 'Whose Line Is It Anyway?' (0.05/0.05) that followed

Finals Update: 'MLB: Regional Coverage' (+0.1) adjusted up. The repeat of 'America's Got Talent' (-0.1) adjusted down.

Saturday TV Ratings 7/22/23: MLB Wins the Night, Baking It Slips, Greatest Geek Year Ever Rises (UPDATED)

Ratings Analysis: Fox's 'MLB: Regional Coverage' (0.31, -0.08) declined some more but still topped all other offerings. Peacock series 'Baking It' (0.12, -0.01) dipped by a hundredth on NBC and was once more beaten by the 9 p.m. rerun of 'America's Got Talent' (0.17). ABC had a repeat marathon of 'Shark Tank' (0.14/0.16/0.20) that grew in size as the evening progressed. CBS tried their luck with encores of 'NCIS: Hawai'i' (0.11/0.12) and '48 Hours' (0.14). 'Greatest Geek Year Ever' (0.04, +0.01) picked up a hundredth on the CW and was followed by repeats of 'Whose Line Is It Anyway?' (0.04/0.04).

Finals Update: 'MLB: Regional Coverage' (+0.1) and the 9 PM repeat of 'Shark Tank' (+0.1) adjusted up. 'Baking It' (-0.1) and 'Greatest Geek Year Ever: 1982' (-0.1) adjusted down, as did both repeats of 'Whose Line Is It Anyway?' (-0.1 each). 

Saturday TV Ratings 7/15/23: Baking It Weak in NBC Debut, MLB Leads, WNBA All-Star Game Struggles (UPDATED)

Ratings Analysis: Though the trend of bringing streaming offerings onto prime-time television is going to become increasingly common during the strike, it is unlikely to pay off in terms of Nielsens. NBC tried to transition Peacock series 'Baking It' (0.13) from streaming to broadcast, but the program ultimately debuted in meager fashion. This was made evident an hour later when the 9 p.m. 'America's Got Talent' encore (0.18) bested 'Baking' by a noticeable amount. Fox's 'MLB: Regional Coverage' (0.39, -0.05) dropped by five-hundredths but easily topped all competing programs. On ABC, the 2023 'WNBA All-Star Game' (0.16) posted a lackluster rating, as did the 8 p.m. 'WBNA Countdown' (0.13). The 10 p.m. 'Post-Game' (0.17) improved slightly, but it was not enough to make a difference. On the CW, 'Greatest Geek Year Ever: 1982' (0.03, -0.01) dipped by a hundredth and led into reruns of 'Whose Line Is It Anyway?' (0.05/0.06). CBS aired repeats of 'NCIS: Hawai'i' (0.10) and '48 Hours' (0.12/0.15).

Finals Update: 'MLB: Regional Coverage' (+0.1) and the 2023 'WNBA All-Star Game' (+0.1) adjusted up. 'Baking It' (-0.1) adjusted down.