Sunday TV Ratings 4/25/21: 93rd Oscars Crash to All-Time Low (UPDATED)


Preliminary Analysis: The aggressive rejection of award shows continued with the 93rd edition of 'The Oscars' (1.7). ABC's telecast of the ceremony was an unsettling 68% below the 92nd showcase back in February 2020 (5.3), a number that was already on the lower-end for the film gala. In total viewers, this ceremony posted a measly 8.4 million, down 65% from the year-ago 23.6 million. While these numbers will definitely rise a bit after final adjustments, they will still pale in comparison to the glory days of 'The Oscars'. Earlier in the evening, the 7pm 'Into the Spotlight' special (0.9) was roughly 44% behind the 'Red Carpet' special (1.6) from last year.

The other networks were mostly in repeat-mode, unwilling to compete with the once powerful production. CBS's '60 Minutes' (0.4) was the only non-'Oscars' original and lost two-tenths from its last episode. Repeats of 'The Equalizer' (0.3), recently-renewed 'NCIS: Los Angeles' (0.3), and 'NCIS: New Orleans' (0.2) populated the remaining hours. NBC got decent mileage out of the 2017 film 'The Fate of the Furious' (0.3). This result was about on-par with a typical episode of 'Zoey's Extraordinary Playlist'. The feature-film was preceded by an encore of 'Ellen's Game of Games' (0.2). Fox had an entire night of animation reruns (0.2/0.2/0.3/0.3/0.3/0.3), with the 7:30pm encore of 'Bless the Harts' (0.2) outperforming an original episode from April 4th (0.11). The CW went with repeats of 'World's Funniest Animals' (0.1) and 'Masters of Illusion' (0.1). 

Finals Update: 'The Oscars' (+0.4), '60 Minutes' (+0.1), and 'The Fate of the Furious' (+0.1) adjusted up. 'Oscars: Into the Spotlight' (-0.2) adjusted down. This means that this 'Oscars' ceremony (2.12) was down 60% from the previous in the 18-49 demo, a drop slightly larger than 'The Grammys' (2.28-58%). In viewership, it shed 56% but was able to cross the 10 million mark. 

Time

Show

18-49 Rating/Share

Viewers (mil)

Network

7 PMOscars: Into the Spotlight0.66/54.40ABC

60 Minutes0.46/47.19CBS

Ellen's Game of Games (R)0.24/21.57NBC

The Simpsons (R)0.23/20.88Fox
7:30 PMBless the Harts (R)0.19/20.70Fox
8 PMThe Oscars2.12/1410.40ABC

The Fate of the Furious0.35/21.49NBC

The Equalizer (R)0.31/23.79CBS

The Simpsons (R)0.30/20.92Fox

World's Funniest Animals (R)0.06/00.62The CW
8:30 PMThe Great North (R)
0.27/20.79Fox
9 PMNCIS: Los Angeles (R)0.28/23.39CBS

Bob's Burgers (R)0.27/20.80Fox

Masters of Illusion (R)0.08/10.50The CW
9:30 PMFamily Guy (R)0.30/20.96Fox

Masters of Illusion (R)0.09/10.49The CW
10 PMNCIS: New Orleans (R)0.21/22.97CBS
Key:
(R) = repeat

Share this

Related Posts

Previous
Next Post »