CBS Renew/Cancel (9/21 - 4/1) — How We Roll Premieres In The Gutter

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CBS premiered new sitcom How We Roll in what is objectively their least desirable time slot for a comedy: Thursday at 9:30 pm. Sure, Ghosts isn’t a bad lead-in, but it’s not as good as airing after Young Sheldon like United States of Al, or The Neighborhood like Bob Hearts Abishola. Also, Bull is a terrible lead-out; CBS admitted this themselves by canceling the show back in January. The time slot itself is enough to tell you CBS is not high on How We Roll. They could have given How We Roll a shot in between Young Sheldon and Ghosts, but chose not to. This could’ve been done either by moving United States of Al to 9:30, or taking it off the air after 16 episodes and giving B Positive the full season instead. The abysmally low rating for the series premiere only seals the deal: How We Roll’s chances of returning for Season 2 are not much higher than that of a show that’s not even on the air anymore. 

How We Roll’s low premiere certainly isn’t bad news for fans of B Positive, but ultimately it does not appear that CBS is all that attached to that show either. It appears to be a significantly stronger show in Live + Same Day ratings than United States of Al in the 9:30 time slot given Al’s 0.35 in the time slot on March 3. However, CBS has all year shown preferential treatment to United States of Al over B Positive. If anything, How We Roll’s low premiere is good news for fans of United States of Al. 

Since the last column, CBS renewed all three NCIS series. These were all correct predictions, with NCIS in the Likely Renew category due to its age and the two spinoffs in the Certain Renew category. The question now is if they find a way to place all three shows together next year like they did with FBI, or NCIS did with the Chicagos and Law & Orders. Or if they even want to. 

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