Preliminary Analysis: Hosted by Tina Fey and Amy Poehler, the 78th Golden Globe Awards crashed to a pitiful 1.2 rating and 5.4 million viewers. The first COVID-era ceremony was down a whopping 74% from the
4.7 rating that the 77th one posted back in January 2020 and 70% below the 18.3 million that the previous 'Globes' garnered. Although the 2020 'Golden Globes' did have a massive 'NFL Overrun' (
9.8) leading into it, that still does not excuse this year's broadcast for losing such a massive chunk of its usual audience. While it will likely adjust up a few tenths in finals, that will not be nearly enough to make this performance salvageable. A 7pm preshow (0.7) was the lead-in to the low-rated main event.
ABC seemed relatively unfazed opposite the 'Globes' as 'AFV' (0.8) and 'American Idol' (1.0) tied their week-ago outings. But 'The Rookie' (0.4) took a distressing two-tenth dip in the 10pm hour, matching its series low in the process. On CBS, '60 Minutes' (0.6) lost two-tenths while dramas 'The Equalizer' (0.7), 'NCIS: Los Angeles' (0.5), and 'NCIS: New Orleans' (0.5) were only down by one. Fox had an absolutely horrific evening as 'The Simpsons' (0.4), 'The Great North' (0.3), 'Bob's Burgers' (0.3), and 'Family Guy' (0.4) all plummeted to new lows. In the 7pm hour, 'Cherries Wild' (0.5) rose by two-tenths as 'Bless the Harts' (0.3) held even. Both programs will likely adjust down due to a NASCAR overrun. 'Batwoman' (0.1) and 'Charmed' (0.1) were flat on the CW.
Finals Update: The 78th Annual Golden Globe Awards (+0.3), The Equalizer (+0.1), America's Funniest Home Videos (+0.1), NCIS: New Orleans (+0.1) and Bob's Burgers (+0.1) adjusted up. Golden Globes Pre-Show (-0.1) and Cherries Wild (-0.2) adjusted down.
Time | Show | 18-49 Rating/Share | Viewers (mil) | Channel |
| 7 PM | America's Funniest Home Videos | 0.85/6 | 5.84 | ABC |
| Golden Globes Pre-Show | 0.55/5 | 3.71 | NBC |
| 60 Minutes | 0.64/4 | 8.13 | CBS |
| Cherries Wild | 0.33/3 | 1.28 | Fox |
| 7:30 PM | Bless the Harts | 0.34/2 | 1.04 | Fox |
| 8 PM | 78th Annual Golden Globe Awards | 1.52/8 | 6.91 | NBC |
| American Idol | 0.99/6 | 6.61 | ABC |
| The Equalizer | 0.75/5 | 7.78 | CBS |
| The Simpsons | 0.39/2 | 1.24 | Fox |
| Batwoman | 0.10/1 | 0.46 | The CW |
| 8:30 PM | The Great North | 0.32/2 | 0.97 | Fox |
| 9 PM | NCIS: Los Angeles | 0.54/4 | 5.83 | CBS |
| Bob's Burgers | 0.38/2 | 1.09 | Fox |
| Charmed | 0.09/1 | 0.34 | The CW |
| 9:30 PM | Family Guy | 0.41/3 | 1.45 | Fox |
| 10 PM | NCIS: New Orleans | 0.56/3 | 5.03 | CBS |
| The Rookie | 0.39/3 | 3.45 | ABC |
Note: Fox experienced a 15-minute NASCAR overrun that may result in larger finals adjustments than usual.
Share this
