Sunday TV Ratings 2/28/21: Golden Globes Collapse to Embarrassing Low, The Rookie Slides Behind Steady American Idol, Fox Cartoons Go Even Lower (UPDATED)

Preliminary Analysis: Hosted by Tina Fey and Amy Poehler, the 78th Golden Globe Awards crashed to a pitiful 1.2 rating and 5.4 million viewers. The first COVID-era ceremony was down a whopping 74% from the 4.7 rating that the 77th one posted back in January 2020 and 70% below the 18.3 million that the previous 'Globes' garnered. Although the 2020 'Golden Globes' did have a massive 'NFL Overrun' (9.8) leading into it, that still does not excuse this year's broadcast for losing such a massive chunk of its usual audience. While it will likely adjust up a few tenths in finals, that will not be nearly enough to make this performance salvageable. A 7pm preshow (0.7) was the lead-in to the low-rated main event. 

ABC seemed relatively unfazed opposite the 'Globes' as 'AFV' (0.8) and 'American Idol' (1.0) tied their week-ago outings. But 'The Rookie' (0.4) took a distressing two-tenth dip in the 10pm hour, matching its series low in the process. On CBS, '60 Minutes' (0.6) lost two-tenths while dramas 'The Equalizer' (0.7), 'NCIS: Los Angeles' (0.5), and 'NCIS: New Orleans' (0.5) were only down by one. Fox had an absolutely horrific evening as 'The Simpsons' (0.4), 'The Great North' (0.3), 'Bob's Burgers' (0.3), and 'Family Guy' (0.4) all plummeted to new lows. In the 7pm hour, 'Cherries Wild' (0.5) rose by two-tenths as 'Bless the Harts' (0.3) held even. Both programs will likely adjust down due to a NASCAR overrun. 'Batwoman' (0.1) and 'Charmed' (0.1) were flat on the CW.

Finals Update: The 78th Annual Golden Globe Awards (+0.3), The Equalizer (+0.1), America's Funniest Home Videos (+0.1), NCIS: New Orleans (+0.1) and Bob's Burgers (+0.1) adjusted up. Golden Globes Pre-Show (-0.1) and Cherries Wild (-0.2) adjusted down.



18-49 Rating/Share

Viewers (mil)


7 PMAmerica's Funniest Home Videos0.85/65.84ABC

Golden Globes Pre-Show0.55/53.71NBC

60 Minutes0.64/48.13CBS

Cherries Wild0.33/31.28Fox
7:30 PMBless the Harts0.34/21.04Fox
8 PM78th Annual Golden Globe Awards1.52/86.91NBC

American Idol0.99/66.61ABC

The Equalizer0.75/57.78CBS

The Simpsons0.39/21.24Fox

Batwoman0.10/10.46The CW
8:30 PMThe Great North0.32/20.97Fox
9 PMNCIS: Los Angeles0.54/45.83CBS

Bob's Burgers0.38/21.09Fox

Charmed0.09/10.34The CW
9:30 PMFamily Guy0.41/31.45Fox
10 PMNCIS: New Orleans0.56/35.03CBS

The Rookie0.39/33.45ABC
Note: Fox experienced a 15-minute NASCAR overrun that may result in larger finals adjustments than usual.

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