A CPM (Cost Per Mille) is the estimation of how much it costs for an advertiser to reach 1,000 people. I made these estimates using the ratings from the 2014-2015 season, as well as the AdAge estimates for the ad prices this season. Not all shows were listed on AdAge, so I went to Variety instead.
To put this into perspective, the CPM is integral in determining what a fair ad price estimate is for a show, which is defined as the product of the number of spots desired, the number of viewers aged 18-49 in thousands, and the CPM.
ABC
| Show | CPM ($) |
| Marvel’s Agent Carter |
70.46
|
| Galavant |
67.37
|
| How to Get Away with Murder |
67.30
|
| Marvel's Agents of SHIELD |
66.72
|
| Scandal |
61.39
|
| Modern Family |
59.25
|
| Castle |
56.76
|
| Nashville |
56.34
|
| Once Upon a Time |
56.21
|
| The Middle |
55.87
|
| Fresh Off The Boat |
54.69
|
| Blackish |
53.88
|
| Secrets & Lies |
53.49
|
| Grey’s Anatomy |
52.15
|
| The Goldbergs |
49.79
|
| 20/20 |
44.80
|
| Dancing with the Stars |
43.49
|
| Shark Tank |
42.88
|
| Last Man Standing |
40.08
|
| The Bachelor |
38.20
|
| America’s Funniest Home Videos |
36.73
|
CBS
| Show | CPM ($) |
| Elementary |
65.65
|
| The Big Bang Theory |
63.49
|
| The Good Wife |
62.89
|
| Madam Secretary |
54.46
|
| NCIS: LA |
54.11
|
| 60 Minutes |
50.38
|
| Mom |
49.75
|
| Hawaii 5-0 |
49.34
|
| NCIS |
49.18
|
| Criminal Minds |
49.08
|
| Scorpion |
48.45
|
| NCIS: NO |
47.68
|
| CSI: Cyber |
46.49
|
| Blue Bloods |
46.38
|
| The Amazing Race |
44.10
|
| Survivor |
43.52
|
| 48 Hours |
32.49
|
CW
| Show | CPM ($) |
| The Vampire Diaries |
49.14
|
| The Originals |
43.56
|
| iZombie |
42.01
|
| Jane the Virgin |
41.07
|
| Reign |
39.03
|
| The Flash |
38.66
|
| Arrow |
37.47
|
| Supernatural |
34.64
|
FOX
| Show | CPM ($) |
| New Girl |
90.72
|
| Empire |
76.95
|
| The Simpsons |
68.15
|
| Family Guy |
60.98
|
| Brooklyn 9-9 |
60.53
|
| Bones |
60.13
|
| Gotham |
54.33
|
| American Idol (Wednesday) |
53.41
|
| Sleepy Hollow |
49.92
|
| Bob’s Burgers |
48.24
|
| American Idol (Thursday) |
45.77
|
| MasterChef Junior |
45.41
|
| World’s Funniest |
40.98
|
NBC
| Show | CPM ($) |
| The Blacklist |
64.94
|
| The Voice (Tuesday) |
62.61
|
| Chicago Fire |
61.41
|
| Chicago PD |
60.75
|
| The Biggest Loser |
59.06
|
| The Voice (Monday) |
58.82
|
| Grimm |
55.61
|
| The Mysteries of Laura |
45.46
|
| Law & Order: SVU |
41.43
|
| Dateline Friday |
32.94
|
| Undateable |
23.40
|