According to the New York Times, Nielsen will now be adding Facebook in a new ratings metric, called "Social Content Ratings". The metric used to only count Twitter. It is reported by SNL Kagan that Instagram will be added at a later date. This is all part of Nielsen's efforts to measure the performance of TV shows across all platforms.
Nielsen to Include Facebook in Social Content Ratings
According to the New York Times, Nielsen will now be adding Facebook in a new ratings metric, called "Social Content Ratings". The metric used to only count Twitter. It is reported by SNL Kagan that Instagram will be added at a later date. This is all part of Nielsen's efforts to measure the performance of TV shows across all platforms.